1 December 2016

Tripe Promotional Itinerary Confirmed

Sir Norman Wrassle - "top-level talks"
Tripe Marketing Board chairman Sir Norman Wrassle has unveiled his ambitious plans to market British tripe across the globe.

Speaking at a meeting of the North West Lancashire Ladies' Circle this afternoon, Sir Norman outlined a punishing itinerary of promotional visits from December 2016 to February 2017 that will take in visits to Martinique, Dominica, Montserrat and the British Virgin Islands, before concluding with top-level talks in Kingston, Jamaica.

"I hope this gives the lie to those who claim that the British tripe industry is not doing its bit to put the case for our product," he said.

In response to questions from the audience, Sir Norman confirmed that he would also seek to promote the TMB's extensive range of books during his tour. "We will follow the lead of Boris Johnson in this regard" he said, adding "After all - a tripe book is for Christmas, not for life!"

17 November 2016

2017 will be "big for tripe" says TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle has promised a bumper year for tripe as he unveiled the TMB's ambitious plans for the next twelve months whilst speaking at a meeting of the Westhaughton Ladies' Circle, earlier today.

Sir Norman: "Ambitious plans"
Sir Norman will be spending the next two months promoting tripe on a whistle-stop tour of the Caribbean, seeking out new markets for British tripe in readiness of the post-Brexit era.

Meanwhile, TMB Books (the board's publishing arm) is planning a follow-up to Forgotten Lancashire and Part of Cheshire and the Wirral, the 2012 publication which single-handedly revived the tripe industry in Lancashire.  Sir Norman could not confirm the title of the proposed follow-up, but said it "might" cover another county that "wasn't a million miles from Lancashire, Cheshire or the Wirral."

At the same time, Sir Norman announced that the TMB's official historian Dr Derek Ripley had been commissioned to write a history of the Tripe Marketing Board, provisionally entitled A History of the Tripe Marketing Board.  "We'll take advice on that, though," Sir Norman said. "Someone has suggested a more racy title - The Complete and Utter Truth About Tripe," he said.

12 November 2016

TMB will boycott Daily Mail advertising

The Tripe Marketing Board has confirmed it will not be advertising any of its products in the Daily Mail, following a public campaign calling on big companies to drop adverts from newspapers accused of promoting “hatred, discrimination and demonisation”.

Christmas campaign - simple and to the point
TMB chairman Sir Norman Wrassle announced the ban at the launch of the tripe industry's Christmas 2016 promotional campaign, earlier today.

In response to questions, Sir Norman admitted that the TMB had not in any case planned to advertise in the Daily Mail, as studies by its media monitoring unit had revealed that most readers could not easily distinguish between adverts for tripe and the paper's usual editorial content.

Sir Norman described the 2016 campaign as "simple and to the point", and dismissed suggestions that it was lacklustre because it didn't include images of a cute dog. "We can't do this in case it cuts across our other central marketing theme that tripe isn't just for dogs," he said.

6 November 2016

TMB endorses Trump

The Tripe Marketing Board today endorsed Donald Trump as its choice in the US Presidential election. TMB chairman Sir Norman Wrassle said: “We believe the interests of the industry would be best served by Mr Trump. He clearly talks our language - tripe.”

22 October 2016

TMB declares amnesty on offal puns to celebrate World Tripe Day

The Tripe Marketing Board has suspended its campaign to eradicate offal puns in social media.  With just two days to go before World Tripe Day, TMB chairman Sir Norman Wrassle said it would be wrong to capitalise on people's sense of fun as the big day approached.

Sir Norman Wrassle
Speaking at a civic reception in Madrid last night, Sir Norman described the TMB's strategy to reduce offal puns  as its most successful yet. "Over £1000 has been raised through donations to our charity partner, the UK Multiple Sclerosis Society.  We are grateful to all those who have donated during the course of the year, but now is the time to relax a little and celebrate tripe for what it is," he said.

Sir Norman's hectic programme of engagements in the run up to 24 October include visits to some of Madrid's largest abattoirs.  He plans to spend World Tripe Day itself by touring offal retailers in the city, prior to the gala dinner to celebrate Madrid's Festival of Tripe.

"I hope everyone has a fantastic time on Monday - I know I will," he said.

17 October 2016

Tripe industry prepares for World Tripe Day 2016

With just one week to go before World Tripe Day, the UK tripe industry is making last-minute preparations for what promises to be the biggest celebration yet of nature's wonder food.

Sir Norman Wrassle
Tripe processors, butchers and supermarkets all over the country are stocking up on tripe in readiness for 24 October and Tripe Club members are dusting off their badges to proudly declare their love of tripe. 

Tripe Marketing Board chairman Sir Norman Wrassle said "This is the one day of the year when no one has to be ashamed to be a tripe lover,  Whether you're in Florence, Caen or Wigan, this is your special day!"

This year is the first time Sir Norman will be celebrating World Tripe Day outside of the UK as he heads a TMB delegation to Madrid's spectacular World of Tripe festival. "Naturally, it's disappointing not to be with friends and family in Lancashire on the great day, but duty calls and I am needed to fly the flag for British tripe in Madrid," he said.

7 October 2016

End of an Era for Tripe Diary

The Tripe Marketing Board confirmed today that it will not be publishing a TMB Diary for 2017.  The decision was announced by TMB chairman Sir Norman Wrassle during a seminar on The Future For Tripe, held in Nottingham earlier this afternoon.

Sir Norman Wrassle
The decision brings to an end a 70-year history of continuous diary production in the UK tripe industry, which commenced when the British Tripe Council published the first diary in 1946.  Distribution was initially confined to those working in the tripe industry, until a decision was taken in 2014 to make the publication available to the wider tripe-loving public.

Speaking after the seminar, which brought together leading figures in the British meat product processing world, Sir Norman defended the decision to broaden the circulation of the diary as "brave, but misguided".   Although the diary had been initially well-received, with more than 50 people buying it, its publication had coincided almost perfectly with a period when sales of diaries were plummeting.  "Retrospect is a wonderful lady," Sir Norman said, "but hindsight is a cruel mistress".  He blamed the advent of digital technology, the falling value of the pound and the fact that too many people aren't interested in tripe diaries, but said he had no regrets about the initial decision to publish, adding: "Tripe is a resilient foodstuff. We'll probably design an app or something".

Head of TMB Books, Doreen Grey, described it as a sad day for tripe, but said that the TMB was planning to expand its publishing division with further tripe books due out in 2017.  "There are lots of tripe books available for those who want them, and we'll make sure there are more and more in the months and years ahead," she said.

The TMB had invested heavily in multi-media promotion of its diaries, including a video promoting the 2015 edition which received numerous accolades at the St Annes Film Festival, including an award for Best Meat-based Advertising Campaign. "Sadly, even that was not enough," Ms Grey said.

Diary editor Dr Derek J Ripley said he was disappointed at the decision to cease publication, as he had already undertaken weeks of work on the 2017 edition and had hoped to finance the purchase of a new motor home from revenue from its sale.

24 September 2016

Sir Norman Wrassle re-elected as TMB chairman

TMB members react to the news of Sir Norman's re-election
Sir Norman Wrassle was today re-elected unopposed as chairman of the Tripe Marketing Board at the TMB's Annual General Meeting in Liverpool.

On learning of the result Sir Norman, who has held the role since 1997, paid tribute to his campaign staff and their tireless work in preventing another candidate emerging who could challenge him in his position.

Speaking at a Tripe Transformed fringe meeting, Sir Norman said he looked forward to another year of promoting tripe. "I am confident we still have time to make 2016 the Year of Tripe," he said, adding that if this proved not to be the case, then 2017 was the next obvious target.

Over 40 members of Tripe Club voted in the election, with an additional 63 spoiled ballot papers.  
"I am pleased that I will be able to represent the TMB at the World Tripe Day celebrations on 24 October in Madrid.  I would have been very disappointed to have to spend another World Tripe Day just in Lancashire," Sir Norman said.

21 September 2016

TMB Chairman "quietly confident" of re-election

Sir Norman Wrassle
Tripe Marketing Board chairman Sir Norman Wrassle today expressed "quiet confidence" that he would be re-elected as chairman at the TMB's Annual General Meeting in Liverpool on Saturday.

Sir Norman, who has held the role since 1997, said it had always been his personal ambition to take tripe forward, stay in office for 20 years and to make 2017 the Year of Tripe.

Speaking at a meeting of the Westhaughton Ladies' Guild earlier today, Sir Norman said he was heartened that the TMB's Compliance Department had been able to exclude over 30 vegan Trotskyites from taking part in the vote. "Although they think they can easily infiltrate established organisations like the TMB, we're getting wise to their tactics -  there's always the smell of stale tofu about them," Sir Norman said. 

He went on to say he was looking forward to representing the TMB at the World Tripe Day celebrations on 24 October in Madrid. "This is the first time we've been able to celebrate World Tripe Day outside of Lancashire, so I'm very excited at the prospect," he said.

11 September 2016

TMB chairman apologises for satircal Owen Smith tweets

Sir Norman Wrassle
Tripe Marketing Board chairman Sir Norman Wrassle has apologised "unreservedly" after a series of TMB tweets over the weekend lampooning Labour leadership election hopeful Owen Smith MP.

The tweets, using the hashtag #OwenSmithAFilm, were issued by an intern who was covering the TMB's @TripeUK Twitter account during the Saturday night shift.  The hashtag was quickly picked up by a large number of other tweeters and, shortly after midnight, the topic was 'trending' in the UK.

Speaking from his Lytham home earlier today, Sir Norman said he was disappointed, but stressed that these were the actions of one rogue individual and did not reflect the TMB's stance on the leadership election.  "The intern involved has been suspended, pending a further inquiry, and her details have been passed to Labour's Compliance Unit so that they can look into the matter further," he said.

Sir Norman said he wished Mr Smith luck in the contest against Mr Corbyn. "Anyone who loves tripe will want to see Owen take over the reins of the Labour Party.  Owen has publicly identified himself as the austerity candidate and, as we all know, tripe is the perfect austerity foodstuff," he said.

3 September 2016

Tripe policy will "cut NHS waiting lists at a stroke" says TMB chairman.

The Tripe Marketing Board has welcomed a decision by West Wigan Clinical Commissioning Group to deny surgery on the NHS to people who don't eat tripe.

Dr Digby Moffat
In an announcement hailed by TMB chairman Sir Norman Wrassle as "a victory for common sense," the CCG will make people who refuse to eat tripe wait for over a year for non-essential surgery. 

West Wigan CCG chairman Dr Digby Moffat said: "We are tasked with the difficult decision of providing services for an expanding population with a budget that is facing a reduction in real-terms.  By adopting this policy we are sure that demand for NHS services will fall."

The policy excludes vegans, but vegetarians will be expected to give tripe a try.  Sir Norman said: "This new policy could cut waiting lists at a stroke - it's good news for patients, good news for butchers and good news for tripe!"

13 August 2016

TMB launches Tripe Tomorrow campaign

TMB chairman Sir Norman Wrassle has joined forces with a former trade union general secretary to launch a funding platform to “re-energise” the UK tripe industry.

Sir Norman and Brendan Kean, formerly the General Secretary of the National Federation of Tripe Dressers, have set up Tripe Tomorrow to raise cash which will be distributed to “progressive” projects in areas such as policy development, digital media, campaigning and persuading people to consume more tripe.

Speaking at a launch event this lunchtime, the pair described the national turmoil which followed the EU referendum as the “greatest crisis in the history of tripe” and made clear their scepticism about Jeremy Corbyn by saying that the renewal of the tripe industry depends on backing those who support an austerity agenda.

"Under the Conservatives, we were promised austerity at least until 2020, which gave us a window of opportunity to promote tripe.  It is, as we have always said, the perfect austerity foodstuff," Mr Kean said.

Sir Norman said he was disturbed by reports that the Labour opposition could be about to reject austerity by re-electing Jeremy Corbyn as its leader.  "We'll be using the Tripe Tomorrow campaign to re-inforce the message that there's nothing wrong with a bit of harsh, unremitting austerity - particularly if it benefits the tripe industry," he said.

TMB Chairman hails Madeira trip "a huge success"

Tripe Marketing Board chairman Sir Norman Wrassle has described the TMB's recent fact-finding visit to Madeira as its most productive yet.

Tripe is plentiful in Madeira
In a report due to be sent to board members shortly, Sir Norman describes the island as a 'tripe-lover's paradise', pointing to the ready availability of the product in butchers' shops there.

Speaking earlier today, Sir Norman said: "I know a lot of people complain that it isn't always easy to find tripe in the UK - particularly if you don't have a branch of Morrisons in your neighbourhood.  I'm pleased to say that for British ex-pats or holidaymakers in Madeira, there's a ready supply of tripe always close at hand."

Sir Norman went on to say that the ready availability of flights to the island by low-cost operators such as Easyjet made the prospect of  people being able to travel there to stock up on tripe "eminently feasible".

"It's a six hour round trip from the south of England, which makes it a more reasonable proposition than - say - a trip up the motorway to Lancashire, particularly with traffic being what it is these days," he said.

Sir Norman said he would be opening up discussions with the Madeiran tourist authorities so that the island could become a 'destination of choice' for those seeking tripe and tripe-based dishes.

24 July 2016

TMB Fact-finding Mission to Madeira Underway

Final preparations for the Tripe Marketing Board's long-awaited fact-finding trip to Madeira were announced today by board chairman Sir Norman Wrassle, during an informal interview with Lancashire Radio presenter Shealagh Swales.

Funchal, Madeira (Courtesy WikiCommons)
Speaking on the Swales on Sunday show this lunchtime, Sir Norman said he was looking forward to what promised to be a punishing schedule of visits to meat processors, abattoirs and offal retailers on the island, an autonomous region of Portugal more famous for its export of wines, former Manchester United footballers and bananas.

"We've learned a terrific amount on our previous visits to some of the Greek islands and the Canaries, but the board felt it was time to try somewhere new," Sir Norman said.

The schedule begins with the team flying out from Manchester early tomorrow morning, and meetings are planned on Friday with some of the island's top import and export agencies.  The following Tuesday sees a visit to the capital's second biggest abattoir.  Sir Norman said: "Obviously, I hope we'll also get a chance to sample some of Madeira's traditional hospitality whilst we are there, but it's very much a case of fitting that in around official engagements."

Sir Norman said that with Britain's planned exit from the EU it was more important than ever that agencies such as the TMB built new links in readiness for free trade. He promised he would be making a full report to the board at its next scheduled meeting following his return in mid-August.

UK retailers and consumers are advised that a skeleton staff will be available at the TMBs office to handle enquiries over the next two weeks.

22 July 2016

TMB Meetings Suspended

All meetings of the Tripe Marketing Board have been suspended until after the September 2016 elections for board chairman.

TMB Chairman Sir Norman said it was a precautionary measure agreed in the light of anti-tripe abuse and bullying in the social media.  "In practical terms, this won't impact too much as we've only held three board meetings since 2007, and two of these were inquorate," he said.

Figures released by #SavingTripe campaign co-ordinator Unity Smitford suggest that as many as two dozen people enquired about joining Tripe Club in the last week, which means that membership could potentially be doubled overnight.  "We're already Europe's favourite meat-based marketing board on Twitter.  Tripe Club will allow us to reconnect with our core consumers and become a mass movement once again," Sir Norman predicted.

"Tripe Club membership costs just £9.99 and is much cheaper than some other ways of influencing political policy," Ms Smitford said.

17 July 2016

Saving Tripe

Tripe Marketing Board chairman Sir Norman Wrassle has made an unprecedented call to those who believe in Tripe to rally together to prevent the dark forces of veganism from sabotaging the work of the TMB.

The call comes after a tripe stall in Chorley market was daubed with anti-meat slogans and a brick was thrown near the offices of the TMB in Preston. Staff at the offices have reported a three-fold increase in the number of abusive telephone calls received, which until recently had fallen to a record low of just 200 a day.

In a statement issued to the media earlier today, Sir Norman said: "We are living in febrile times, what with the EU referendum, a change of Prime Minister and the announcement that Len Goodman is stepping down from Strictly Come Dancing.  I myself have already consulted a psychiatrist to see whether it is possible to have the whole country sectioned under the Mental Health Act, but as of noon today have not received a response."

The Saving Tripe campaign will recruit supporters in readiness for the Board election campaign in September 2016.  Sir Norman described the move as "purely precautionary," and dismissed as "media hype" the suggestion that his position as chairman was at risk.

The TMB's Compliance Unit has already identified around 20 vegan followers among the TMB's followers on Twitter, but it is thought that there may be many more who are following under fake identities.

24 June 2016

BREXIT heralds new dawn for tripe says TMB chairman

Tripe retailers have been advised to expect a surge in demand as people all over Britain woke up to the consequences of the Vote Leave victory in the EU referendum.

As markets reacted to the result, TMB chairman Sir Norman Wrassle said that a plummeting pound and the prospect of rising prices meant there would never be a better time for tripe to reassert itself as a 'food for the people'.

Speaking on Lancashire Radio's Wake Up, Lancashire! show this morning, Sir Norman heralded a "new dawn for tripe".  "There's no doubt that the economy is going to go through a torrid time over the next few months.  People will be looking for a cheap and versatile food and they'll soon get fed up of beans on toast," he said. 


20 June 2016

"Help me decide!" pleads TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle today called on tripe lovers across the land to help him make up his mind about the EU Referendum.

Speaking at a hastily-convened press conference in Chorley this afternoon, Sir Norman said he was "genuinely undecided," and would be guided by the views of tripe consumers as to how to cast his vote in Thursday's poll.

He said the arguments for Britain staying in or leaving the EU were finely balanced, with the impact on tripe sales not being as clear cut as he had previously thought.

Sir Norman Wrassle
"In the end, I'm prepared to be guided by those who might have looked into things more than I have," he said.

Tripe lovers are asked to express their preference by using the hashtags #RemainTripe or #LeaveTripe in social media postings. 

Sir Norman said he would be bound by the result, but added: "Obviously, whatever the outcome, I hope people will also buy more tripe."

8 June 2016

Tripe Club registration extended until midnight Thursday

Enrolment into the Tripe Marketing Board's Tripe Club has been extended to midnight on Thursday, TMB chairman Sir Norman Wrassle confirmed earlier today.

Speaking after a luncheon appointment in Chorley, Sir Norman denied suggestions that the TMB's website had crashed under the weight of applications late last night. "We've simply discovered that we have rather more badges and books than we thought we had," he said.

23 May 2016

Question Marks Raised Over TripeDog16 Contest

The future of the Tripe Marketing Board's annual internet-based TripeDog competition is 'under review' following a study by the University of Wigan which suggests it has had 'negligible impact' on sales of tripe.

The contest, which has drawn hundreds of canine entries over the last three years and which has seen fierce competition from contenders from all across the UK, was the brainchild of Lady Cheryl Wrassle, wife of TMB chairman Sir Norman Wrassle.

Speaking earlier today, Sir Norman told a meeting of UK tripe representatives that he would personally examine the report. "It would be a shame if we had to ditch the contest simply because it wasn't impacting on tripe sales," he said.

"Say 'No' to Europe and buy more tripe" says TMB chairman

The interests of Britain's tripe producers would be best served by leaving  the EU, Tripe Marketing Board chairman Sir Norman Wrassle told a meeting of the Chorley Ladies' Guild earlier today.

Sir Norman, who admitted he had changed his mind only recently, said that projections by the Treasury of a year-long recession if Britain left the EU had convinced him that BREXIT was the way ahead.
"We have long recognised that sales of tripe increase during times of recession - indeed, the 1930s were some of our finest years," he said. 

He summarised the advantages for tripe if Britain quit the EU as:
  • The ease with which the TMB could organise fact-finding visits to non-EU countries without unnecessary red tape
  • Tripe consumption could rise
  • Tripe prices were likely to continue falling
  • It would be easier for youngsters to get jobs in tripe processing companies in the UK
Sir Norman said he fully understood why some tripe consumers might be hesitant to leave the EU, but he appealed to them to continue buying tripe even if they were voting to stay.

17 May 2016

TMB chairman says "Vote 'Yes' to Europe and buy more tripe"

The interests of Britain's tripe industry would be best served by staying in the EU, Tripe Marketing Board chairman Sir Norman Wrassle told an audience of  Preston students earlier today.

Sir Norman, who admitted he had initially been reluctant to become involved in the EU Referendum debate, said his mind had been changed after a TMB policy commission had reported its findings to the board late last week.    

"On balance, there are a number of reasons why it might be beneficial to stay in the EU," he said. He summarised these as:
  • The ease with which the TMB could organise fact-finding visits to Europe without unnecessary red tape
  • Tripe consumption could rise
  • Tripe prices were likely to continue falling
  • Relations with organisations such as Parti Tripier could be further developed
  • It would be easier for youngsters to get jobs in tripe processing companies across Europe
Sir Norman said he fully understood why some tripe consumers might be hesitant to stay in the EU, but he appealed to them to continue buying tripe even if they were voting to leave.

Sir Norman said that market uncertainties as a result of the EU debate had already had a huge impact on the sales of tripe books.  "For that reason, we've taken the unprecedented decision to hugely discount the price of all of our books on Amazon in an attempt to stimulate sales," he said. 

The decision to support staying in Europe represents a change in policy for the UK tripe industry, which has historically taken a more Eurosceptic position.  When the last referendum was held in 1975 the TMB's predecessor body, British Tripe, opposed Britain entering the Common Market.  "I'd like to think we're all more open-minded these days," Sir Norman said.

6 May 2016

Plan for Tripe Academy School "put on hold"

The Tripe Marketing Board's proposal to develop a Tripe Academy School in Chorley, Lancashire has been put on indefinite hold, following today's announcement that the government is abandoning plans to force all schools to become academies.

University of Wigan in Lancashire: potential partner
Speaking at a hastily convened media conference this afternoon, TMB chairman Sir Norman Wrassle admitted that he was disappointed at the government climb down.  "We have invested a lot of time and energy in finding a school that was prepared to launch as a Tripe Academy.  It's sad that the plug has been pulled just when we thought we had sealed a deal," he said.

The plans, prepared in collaboration with the University of Wigan in Central Lancashire, would have seen 5 - 10 year olds fast-tracked into careers in the tripe industry.

Sir Norman said it could be "months, or even years" before a similar opportunity presented itself. "Without the government stick, it's hard to see how we'll persuade a school to work with us. It's another victory for the vegan lobbyists," he said.

2 April 2016

Europe "built on tripe" says TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle will today underline the tripe industry's commitment to the EU in a presentation to be delivered to the Chorley Ladies' Guild annual general meeting this afternoon.

Sir Norman will use his speech to highlight the prominent role that tripe plays in European cuisine, at the same time announcing a visit he will be making to Tenerife for the 2016 Conferencia de Proveedores de Carne Procesada de las Canales en Tenerife in Los Christianos next weekend.

Sir Norman said it was critically important that the British tripe industry studied how other European countries processed, promoted and sold tripe.  "In many senses, Europe can be said to be built on tripe," he said, before a lunch with meat processors in Preston today.  Sir Norman went on to add that he would be writing to the Prime Minister to call for a comprehensive package of tariffs to prevent imports of cheap Chinese tripe flooding the UK market. "We don't want to see the tripe industry going the same way as steel," he said.

1 April 2016

Tripe sales 'definitely falling' says TMB chairman after poor 1st Quarter figures

UK tripe consumption fell during the first quarter of 2016, according to provisional figures released by the UK Office of Tripe Consumption today.

Although sales have fallen for 234 successive quarters, per capita sales between January and March  fell by more than 0.0012 kg, reversing a four year trend which had seen a dramatic improvement in the rate of decline.

Commenting on the figures, TMB chairman Sir Norman Wrassle said the figures were a personal disappointment, and gave the lie to those who claimed there was no need for a national body to promote tripe.  "There is no doubt in my mind that tripe sales are definitely falling. Those who have called for the abolition of the TMB need to think long and hard about what that would mean for the future of tripe - after all, it's not as if it sells itself," he said.

20 February 2016

Tripe sales 'not rising' says TMB chairman

UK tripe sales have continued to fall and it will take "years - perhaps decades - of patient, promotional activity" to reverse the trend.

This was the sobering message delivered by Tripe Marketing Board chairman Sir Norman Wrassle to a meeting of the North West Federation of Offal Processors in Blackburn, earlier today.

Sir Norman Wrassle
Sir Norman was responding to an article in the February 2016 issue of Offal Monthly, which had accused the TMB of deliberately manipulating tripe consumption figures to suggest consumption was falling.  According to the journal's survey of abattoirs, tripe sales had been rising since the summer of 2015, but Sir Norman dismissed the figures as "unrepresentative, unscientific and unhelpful".

Pointing to the TMB's own research, which included consumer focus groups and phone polls of tripe retailers, restaurants and dog food processors, he said that tripe consumption continued to fall and that the industry had not yet turned the corner.

In response to audience questions, Sir Norman denied that the TMB had scaled down its promotional activity over the last two months.  "There is in fact some evidence to suggest that a lower public profile actually benefits the product. The more people see tripe in the press and social media, the less they are inclined to buy it," he said.  He blamed a reduced presence on Twitter and Facebook on staffing difficulties, flooding in the north west and an administrative oversight which had led to an unpaid broadband bill at the TMB's Preston HQ.

"Those who suggest that somehow we have a vested interest in people not buying tripe really don't understand the tripe industry," Sir Norman said, promising continued investment in new products such as artisan, crafted tripe which the TMB's product development division had been working on for a number of years. 

18 December 2015

Tripe Celebrates Social Media Milestone

The Tripe Marketing Board this week achieved a new high for tripe when it signed up its 10,000th "follower" on Twitter, the social media platform that allows tripe lovers from all across the world to meet and discuss our product.

Sir Norman Wrassle
TMB chairman Sir Norman Wrassle said he was "beyond delighted" at the news.  Speaking at the annual general meeting of the East Lancashire Women's Council last night, Sir Norman praised the achievement of the TMB's social media team, which is made up of interns, volunteers and retired tripe dressers. "Just over three years ago, the chairman of the Pork Council bet me £50 that we could never find 10,000 tripe lovers on Twitter by the end of 2015.  Well, we have smashed that target with days to spare," he said.

In response to questions from the audience, Sir Norman refused to be drawn on the next steps for tripe.  "We're in this for the long game.  From provisional returns already received by the TMB, it already looks like sales of tripe have taken an uptick this quarter.  It's still our plan to make 2016 the Year of Tripe," he said.

13 December 2015

TMB apologises for delayed publication of 2016 Diary

The Tripe Marketing Board has formally apologised for the delayed publication of the TMB 2016 Diary.

In a statement issued earlier today, TMB chairman Sir Norman Wrassle said: "We know that many people eagerly await our diary - particularly those with busy social lives.  We are very sorry that it was only published this weekend and we hope this does not cause too many problems for those wanting to buy it."

Sir Norman blamed the delay on a world shortage of dates, the lateness of this year's TMB Annual General Meeting and legal issues which had required the contents to be vetted by the board's solicitors.  "In retrospect, including my letter to Jonathan Ross may have been a mistake as it has clearly contributed to the belated publication of the diary," he said.

The Diary can be purchased via this link.  As well as being a week-to-view practical diary, it contains articles on tripe in literature, Sir Norman's address to the TMB's AGM, dozens of tripe facts and figures and an insight into the challenges faced in promoting tripe.

"Our publishing arm, TMB Books, has created some fantastic offers linked to the publication of the diary," Sir Norman said.  "This is to acknowledge the delay in publication, but also recognises the fact that not many people have been buying the other books," he added. 

29 November 2015

Tripe backs 'Laugh Along With Meat' campaign

The Tripe Marketing Board has announced its backing for the UK meat industry's new Laugh Along With Meat initiative, which was launched earlier this week with a series of cabaret performances sponsored by the Pork Council.

Laugh Along With Meat will see all major meat marketing agencies use humour to promote their products in the run-up to Christmas.

TMB chairman Sir Norman Wrassle said: "We are pleased to be participating in this innovative project. Tripe is the perfect comedy foodstuff.  Little wonder we came second in last year's British Comedy Food Awards".

Sir Norman will be kicking off tripe's contribution to the campaign when he appears tonight (29 November) at the Hot Water Comedy Club in Liverpool. 

"Apparently, tickets are only £3, which is a remarkably small price to pay to Laugh Along With Meat," Sir Norman said.

23 November 2015

Tripe lovers urged to act fast to avoid disappointment on Tripe Tuesday

Tripe retailers across the country have been preparing for the second annual 'Tripe Tuesday' tomorrow - the annual day of the year when most tripe is sold.

First initiated by the Tripe Marketing Board in 1979 as 'Tripe Thursday', the idea was quickly dropped when it failed to stimulate sales.  However, the success for many retailers of 'Black Friday' last year convinced the TMB that the time was ripe to re-launch the initiative.

TMB chairman Sir Norman Wrassle said that Tripe Tuesday was just what the industry needed in the run-up to Christmas.  Speaking at a media conference at Preston earlier today, Sir Norman said: "We've taken the precaution of asking tripe retailers to stock up to avoid disappointed customers - these prices can't last forever!"

18 November 2015

TripeDog 15 Winner Announced

The Tripe Marketing Board's TripeDog15 contest reached its thrilling climax earlier today when the winner was announced by TMB chairman Sir Norman Wrassle live on BBC Radio Cumbria.

The competition - which has been running on Twitter and Facebook for a number of weeks - saw almost 100 entries whittled down to two, who met in the final which ran since Sunday morning.

The winner was Spud, a three-legged Spaniel owned by Yorkshire-based barrister Helen Trotter, who nevertheless jumped all the hurdles of the earlier rounds to be crowned champion just after 1pm today.

Spud and his owner win a supply of tripe chews, lifetime membership of Tripe Club, a portrait of Spud drawn by artist Christian Doran and the coveted Tripe Dog 15 trophy.  Helen also wins  three books published by the TMB's publishing division, TMB Books.

Runner-up Steve Buscemi, a one-year-old pug from Glasgow owned by Raiph, wins a TMB pen, a Tripe For Dogs badge and his choice of three tripe books.

Speaking afterwards, Sir Norman said: "Every one of the 96 entrants are tripe dogs to us. But sadly, there can only be one TripeDog15.  We're delighted to have Spud as our mascot for the next twelve months and we will feature his story in our 2016 Tripe Marketing Board Diary". 

Sir Norman congratulated all who had entered for the sporting way in which they had approached the contest. "We realise that being crowned Tripe Dog is something a lot of dogs aspire to, so sometimes tempers can get frayed, but they've all participated in the contest with dignity and elan," he said.

The full results of TripeDog15 can be found here.

16 November 2015

Grand Final of TripeDog15 now underway!

Voting is now underway in the Grand Final of  Tripe Marketing Board's TripeDog15 contest, which has already seen over 4000 votes cast in the opening round and semi-finals.

TMB competition director Sam Frascati said that over 100 votes were cast in the first half hour after the contest opened, making it far and away the most popular contest the TMB had ever run.

Mr Frascati said that the results would be announced live shortly after 1pm on Wednesday 18 November 2015 by TMB chairman Sir Norman Wrassle who, as well as being the country's foremost authority on tripe, is also a noted dog lover.

The overall winner of the contest will walk away with a coveted TripeDog15 Trophy, lifetime membership of Tripe Club and a hand-drawn portrait by talented artist Christian Doran.  Both contenders will also win their choice of the TMB's most popular books.

"TMB Books has massively reduced the price of its books - partly to celebrate the culmination of the contest, but also because not many people were buying them," Mr Frascati added.

13 November 2015

Tripe limbers up for historic TV battle

The Tripe Marketing Board is readying itself for an historic contest with its old adversaries at the Egg Marketing Board, which is due to air on TV next week.

A hand-picked team of tripe-lovers and those who merely tolerate it was fielded for the BBC 2 TV programme Eggheads, which will be broadcast on Wednesday 18 November 2015. The team was brought together after TMB chairman Sir Norman Wrassle made an appeal for contestants through the TMB's Facebook group, We Love Tripe.  Although not all of the team members were tripe-lovers, they were all screened for tolerance prior to their selection.

Historian and observer of modern life Bill Cawley chaired the team, which included talented pie-maker Sarah Petegree, Cumbrian poet Jonathan Humble, TMB Books manager Paul Etherington  and charity fundraiser Sue Elphick.

To celebrate the team's appearance, TMB Books have agreed to offer all of their current publications at a substantial discount.  Announcing the decision earlier today, Sir Norman Wrassle said that he hoped the price cuts would encourage more people to give tripe books a try.  "Some people seem to think it's amusing that the Tripe Marketing Board publishes books. Perhaps if they try them, they'll think again," Sir Norman said.  He went on to add: "At the very least, we think they'll realise that they make wonderful Christmas gifts for the ones they love - or even for their partners."


Strictly Come Barking

 UPDATE: Postponed until Sunday 15 November 2015.

The Tripe Marketing Board’s Tripe Dog 2015 contest nears its thrilling climax this weekend as the two semi-finals get underway.

An initial field of 96 entries has been whittled down to the last remaining eight contenders, who will be pitted against each other to discover which lucky winners will make it through to the final, which takes place on Monday and Tuesday.   The winner will be announced live on BBC radio on Wednesday 18 November.

The keenly-fought contest has rapidly become the biggest tripe-based dog show on the internet, with over 3000 votes already cast in the preliminary stages and the Quarter Finals.

TMB chairman Sir Norman Wrassle said: “Nearly everyone loves dogs – and almost all dogs love tripe. That’s what marketing people call a ‘natural synergy’ and that's why we are delighted to sponsor Tripe Dog 15”.   The contest is also being used to promote the TMB’s new membership organisation, Tripe Club.

Sir Norman said it was also important for consumers to recognise that tripe was not merely a food for dogs. “While we are pleased to promote our product as a tasty treat for them, we mustn’t forget our key message that tripe is not just for dogs,” he said.

7 November 2015

Tripe Dog 2015 competition moves towards its climax

The Tripe Marketing Board's annual contest to find the nation's most lovable tripe dog is hotting up, as the Quarter Finals of Tripe Dog 2015 are launched today.

Ninety-six original entries have been whittled down to 32 contenders and just eight will make it through to the semi-finals.

TMB chairman Sir Norman Wrassle said that the contest was always keenly fought. "We've had to stagger the entry process over a longer period following complaints that our Twitter feed was full of pictures of dogs," Sir Norman said.

"I would like to re-iterate that tripe is not just for dogs," he added.

The first Quarter Finalists can be viewed here.

1 November 2015

Vegans blamed for TMB website hack: UPDATED

The Tripe Marketing Board has suffered a severe and sustained cyber-attack on its website, www.tripemarketingboard.co.uk.

The attack, which appears to be the work of militant vegans, was first noticed at around 12.30pm today, but may have happened at any time over the last five days.

The TMB's head of IT Deirdre Hardman said that a confused customer had rung earlier today, but she had no way of knowing when the attack was undertaken. "The last time anyone looked at our website seems to have been last Tuesday, and nobody noticed anything unusual at that time," she said.

The extremists also appear to have control of TMB chairman Sir Norman Wrassle's Twitter account. "Until we can resolve the matter, customers are advised that there may be unusual and anti-tripe tweets from this account," Mrs Hardman said.

UPDATE at 2.36pm 1 November 2015

We are pleased to report that our website is now running normally.  No customer details were compromised during this attack, although the 'Home' page and a picture of the TMB chairman were defaced.

Speaking from his Lytham home, Sir Norman said: "We didn't receive any ransom demands and fewer than three people actually viewed the page, so the damage was fairly limited".  Initial investigations suggest that the attack occurred after a TMB employee left their mobile phone containing website log-in details at a service station on the M6 during a comfort break, on Thursday.

26 October 2015

TMB chairman flies home for meat crisis talks

Tripe Marketing Board chairman Sir Norman Wrassle has cut short an official visit to Barbados to celebrate World Tripe Day celebrations in order to attend hastily-convened talks in the British meat industry. 

The discussions follow today's announcement by the World Health Organisation that bacon and processed meats are potentially carcinogenic.

"It's important that I play a full part in the industry-wide response to these potentially damaging suggestions," Sir Norman said.

Speaking before boarding his plane earlier today, Sir Norman said that the meat industry must remain united in the face of the potential threat to sales. "As people turn away from more popular foodstuffs like bacon, beef and pork chops, there's every chance they'll turn to tripe to fill the gap," he said. 

23 October 2015

TMB reviews security after Talk Talk cyberhack

The Tripe Marketing Board has ordered an immediate review of its security systems, following recent online cyber attacks on the Talk Talk network.

TMB chairman Sir Norman Wrassle said he had personally ordered a review of  security at the TMB's Preston headquarters. "We can't be too careful.  We know that militant vegans have tried to hack into our Twitter account before now," he said.

Speaking earlier today, Sir Norman moved to assure tripe lovers that their personal details were safe and secure.  "Tripe Club membership has only just reached double figures, so we don't need anything fancy like a database.  All the records are locked away in a filing cabinet at the end of the day," he said.

19 October 2015

TMB chairman to visit Barbados to celebrate World Tripe Day

Tripe Marketing Board chairman Sir Norman Wrassle has confirmed that he will be celebrating World Tripe Day as a guest of the Barbadian Confederation of Meat Processors.

His visit to Barbados commences with a series of abattoir tours, before culminating with a gala dinner in Bridgetown on World Tripe Day, 24 October 2015.

Sir Norman will be returning to the UK the following week to fulfill a long-standing engagement with the Preston Ladies' Guild.

18 October 2015

Tripe retailers told to prepare for sudden sales surge

Tripe retailers have been advised to prepare for an imminent surge in sales, following media coverage over the weekend.

The move comes after Olympic champion Jessica Ennis-Hill, CBE appeared on the prime-time Jonathan Ross Show on Saturday night and claimed that she "loved" tripe as a child and that "that's why I'm so fast".  

Mrs Ennis-Hill's comments came during a wide-ranging discussion about her career, her upbringing and tripe.  The acclaimed athlete has already been quoted in the press on the subject of tripe, but this is the first time that she has acknowledged that her childhood diet of liquidised tripe and milk has influenced her performance in track and field. 

Liquidised tripe campaign launched.
Tripe Marketing Board chairman Sir Norman Wrassle welcomed the public acknowledgment. "It was very brave of Jessica to appear on a show that regularly attracts over 3.5 million viewers and talk about tripe. It's bound to pique people's interest in our product," he said.

Sir Norman said that the TMB would be capitalising on the endorsement by launching a campaign to promote liquidised tripe, but that he would be writing to Mr Ross to express his concern at a number of disparaging remarks he made about tripe during the interview. 

TMB declares war on Offal Puns

The Tripe Marketing Board has formally launched its 2015 campaign against offal puns in the social media.

The campaign, which invites perpetrators of awful (and offal) puns to make a £2 contribution to charity, aims to raise £1000 for the Multiple Sclerosis Society.

Speaking from his Lytham home, TMB chairman Sir Norman Wrassle said: "We know from experience that places like Facebook and Twitter are littered with quite awful puns. Last year, we found hundreds of them and over £600 was donated by kind-hearted punners". 

Sir Norman appealed for help from the TMB's supporters in hunting down puns.  "We can't do this on our own.  Any assistance would be much appreciated".

 Donations to the appeal can be made via the TMB's Just Giving page.

15 October 2015

BBC accused of pro-fish bias

The Tripe Marketing Board has accused the BBC of "blatant pro-fish bias" after the opening episode of their popular The Apprentice programme featured two teams tasked with creating and selling a variety of fish-based products. 

Last night's show - which drew an estimated audience of over 7 million people - included lingering shots of fishcakes, squid and fish fingers as teams fought it out to make the most profit from the challenge.

TMB chairman Sir Norman Wrassle said he was disappointed that fish had been chosen as the focus for the first programme in the series.  Speaking from his Lytham home after the show aired, he said: "We have lobbied long and hard for tripe to be featured.  We know from bitter experience just how hard it is to persuade people to buy tripe".  

Sir Norman went on to outline plans for a new show that is being pitched to Lancashire TV.  The Understudy would follow a similar format to The Apprentice but would focus more regularly on the difficulties of marketing tripe.  The winner would be offered a six month internship in the chairman's office, where they would be personally mentored by Sir Norman. "Fish is easy - but tripe would sort the men out from the boys," he said.  

Sir Norman later clarified that the show would be open to women, as well as men.

10 October 2015

TMB to review social media activity

The Tripe Marketing Board has announced a review of its social media activity, after a report suggested the TMB was 'disconnecting itself from the wider community of tripe consumers'.

The report, by leading offal industry consultant Jocelyn Blunt, was discussed by TMB chairman Sir Norman Wrassle at a meeting of the board's Social Media Strategy sub-committee earlier today.

Amongst the most alarming findings of Mr Blunt's study were:

  • The TMB had failed to reach its target of 10,000 followers on Twitter within three years
  • Over 98% of Twitter followers have never tried tripe, even though 32% are dogs
  • More than 20% of followers are vegetarian

Speaking after the meeting, Sir Norman said: "We have to take this report seriously.  No one enjoys the thrill of being the relentless outsider more than I do, but we are in this game to promote tripe.  These findings are devastating".

Sir Norman said that the TMB should nevertheless feel proud to have attracted over 9,300 followers over the last three years. "We've actually been on Twitter since 2007, but we didn't really understand it and for years we had only 7 followers, so we closed the account down and re-launched in 2012," he said.

He paid tribute to the "tireless work" of intern Emily French and volunteers Doris and Elsie who, between them, ensured that tripe had a strong presence in the social media, going on to say: "We'll be looking very closely at Mr Blunt's report. If we have to tweet more dog pictures, then so be it".

7 October 2015

3rd Quarter 2015 tripe sales "surprisingly encouraging"

Sales of tripe in the period July - September 2015 were "surprisingly encouraging, if disappointing," Tripe Marketing Board chairman Sir Norman Wrassle told industry analysts at a meeting in Bury last night.
Although sales fell for the 232nd successive quarter, there were signs that more and more people were discovering the value of a food that is both cheap and nutritious. "We may not yet have arrested the historic decline in our customer base," Sir Norman said, "but we are definitely close".
The per capita decline in sales of just 0.0004 kg in Quarter 3 could easily be attributed to unseasonably warm weather, Sir Norman said. 
Sir Norman went on to say "Although sales of tripe continue to fall, I am pleased to say that sales of tripe books have improved. TMB Books and its sister imprint LEB Books are our secret weapon in the battle to promote tripe. By enticing people to read books, we think there's a good chance they'll move on to try tripe".

6 October 2015

Cuts to pensioner benefits would be a "foolish mistake" says TMB

The Tripe Marketing Board has warned the Conservative Party not to heed calls from the Taxpayers' Alliance to cut benefits to pensioners earlier than previously planned.

The warning came from TMB chairman Sir Norman Wrassle, speaking at a fringe meeting at the Tory Party Conference in Manchester earlier today.

Sir Norman said it would be a "foolish mistake" to adopt the plans, which could jeopardise recent improvements in tripe sales.  "Cutting the income of our main customer base at this time would be a disaster.  Thanks to our work in the social media, the average age of the typical tripe consumer has now fallen to 73, but we can't - and mustn't - turn our back on our core customers," he said.  He called on the Conservatives to back the TMB's 'Free Tripe for the Over 65s' campaign, saying it could boost tripe sales at a critical time for the industry.

Sir Norman was speaking at a meeting jointly hosted by the National Federation of Meat Processors and Offal Monthly, the trade journal for the offal industry.  Delegates had earlier run a gauntlet of militant vegans who had pelted delegates with tofu and raw chard, although none of this hit Sir Norman as he was sheltered by a TMB aide.

Afterwards, Sir Norman said he would be personally thanking Liz Truss MP, Secretary of State for Environment, Food and Rural Affairs for exempting raw food from the so-called 'plastic bag tax'.  "That could have been the final nail in the coffin for tripe retailers," he said.  

5 October 2015

TMB advises customers not to panic about 5p plastic bag charges

The Tripe Marketing Board has moved to reassure customers that they will not have to pay 5p for a plastic bag when they purchase tripe.

Raw meat is exempt from the new charge which comes into force in England today.

TMB chairman Sir Norman Wrassle said: "We know that many potential purchasers are worried about how to package and convey tripe.  Many people have concerns about the smell of tripe and plastic carrier bags can be a useful way to carry our product home and help to reduce the smell quite substantially until it can be stored appropriately."

In a bid to allay concerns, the Tripe Marketing Board has issued a Fact Sheet advising consumers on  how to safely store tripe and minimise any odour problems.  This is available at selected tripe retailers from today.

"We want people to enjoy tripe and we hope the knowledge that they will not have to pay for plastic bags will enhance their enjoyment of our product," Sir Norman said. 

2 October 2015

TMB confirms honorary memberships of Tripe Club

The Tripe Marketing Board has confirmed the appointment of the following individuals as Honorary Members of Tripe Club, the official society for the appreciation of all things tripe:

  • Jay Rayner, Food Critic and broadcaster
  • The Reverend Richard Coles, Broadcaster
  • Baroness Tanni Grey-Thompson, Crossbench Peer
  • Graham Swindlehurst, Broadcaster
  • Steve Royle, Comedian

Commenting on the appointments, TMB chairman Sir Norman Wrassle said that each of the honorary members had, in their own way, helped to promote tripe over the last twelve months.  "It seemed the least we could do to thank them for their endeavours," he said.

Tripe Club membership is available for just £9.99 (including UK P&P), and includes a copy of A Brief History of Tripe by Dr Derek J Ripley, a membership certificate, a limited edition fridge magnet, a replica of the original Tripe Club badge from the 1950s, a signed photograph of Sir Norman Wrassle  and a much sought-after TMB pen.

Membership is available here.

30 September 2015

It's official! Tripe is now less unpopular than Marmite

Courtesy: Daily Telegraph
A recent food poll has shown that Marmite is now more unpopular than tripe.  The poll - commissioned by BBC Good Food - puts tripe in 8th position behind such universally reviled foodstuffs as liver, brussels sprouts and mushrooms.

Tripe Marketing Board chairman Sir Norman Wrassle broadly welcomed the news.  "Nobody likes their product to appear in a list of hated foods, but if  we have to be in one, it's obviously encouraging that we've beaten Marmite," he said.

Sir Norman said that tripe's position in the food league tables has fluctuated over the years.  In 2014, it failed to appear in a top 10 list of disliked foods published by the food giant BirdsEye.

"These polls are just a bit of fun - here at the TMB we don't take them too seriously.  But we've got celery in our sights for next year," he added.

28 September 2015

Tripe Appeals to Labour

The Tripe Marketing Board has appealed to the Labour Party not to rush to support anti-austerity measures in an attempt to make itself more attractive to the electorate.

Sir Norman Wrassle
Speaking at a lunchtime fringe meeting at Labour's Annual Conference in Brighton today, TMB chairman Sir Norman Wrassle pointed to the "proud history" of links between the tripe industry and the working class.

"When I think of tripe and Labour, I think of people like Bessie Braddock, Ernie Bevan and Manny Shinwell.  These are the working class folk who built the Labour Party into what it is today," he said.

Sir Norman - who was the guest of the Amalgamated Association of Tripe Dressers -  said that jettisoning austerity measures at this stage threatened to undermine the recent improvement in tripe sales. He told an audience of almost twenty people: "Grinding austerity works for tripe.  It forces people to think of utilising cheaper cuts of meat like heart, lungs, spleen - and yes, tripe. We have at last slowed the historic decline that has bedeviled the industry since 1954.  Dozens of jobs could be at risk.  I appeal to you - don't throw these advances away!"

Speaking afterwards, Sir Norman said that the TMB would nonetheless work with a Corbyn administration were it to be elected in 2020.  "We will work with whoever is in power to make sure that tripe has a future for our children, our children's children and our children's children's children," he said.

21 September 2015

TMB denies exploiting Pig Gate

The Tripe Marketing Board has rejected claims that it has exploited media coverage of a prominent politician’s alleged involvement with a pig in order to promote sales of tripe.

The allegations were made earlier today by the editor of Offal Monthly during a lunchtime interview on Lancashire Radio’s popular Lunch With Les show, when he described the Tweeting of a screenshot of a Daily Mirror poll as "shameless". 

The controversial @TripeUK Tweet
In a statement issued this afternoon, TMB chairman Sir Norman Wrassle said: 

“I would like to make it clear that whatever the Prime Minister is alleged to have done – or not done – with a dead pig is of no concern to the Tripe Marketing Board.  It’s our job to promote tripe.  The fact that sales of pork are likely to decline is a happy accident for us and tripe retailers would never forgive us if we didn’t make the most of this opportunity”.

Sir Norman said that the TMB was celebrating recruiting its 9000th ‘follower’ on Twitter, the social media platform which allows tripe lovers the world over to join together to celebrate tripe.  “I’m only sorry that this so-called ‘Pig Gate’ scandal has rather taken the gloss off our achievements today,” he said.

To celebrate the milestone, the TMB this evening begins giving away 9 Tripe Marketing Board pens to random Twitter followers.  "It's a little marketing tip I picked up from a chat show host I know," Sir Norman said.   

13 September 2015

New faces at the TMB

The Tripe Marketing Board today announced the appointment of two new board members, following the completion of a strategic review of tripe marketing in Britain and overseas.

Wyatt Bell
The new appointments complete what TMB chairman Sir Norman Wrassle described as "our final re-shuffle of 2015".

A new position of Head of Global Supply Chain and Regional Director for German-speaking parts has been taken up by Wyatt Bell, who has worked in logistics for over 30 years and now lives in Switzerland.

Meanwhile, Holly Jahangiri takes up the post of Regional Director for US South East.

"Both Wyatt and Holly join us at a critical time for tripe," Sir Norman said.  "This week's successful re-launch of Tripe Club means we have a real chance of connecting with a new generation - those who are under 85."

Holly Jahangiri
Sir Norman said he had been impressed by Mr Wyatt's northern roots and his clear commitment to tripe.  "I am sure he will take us forward to a time when tripe is once again a popular dish on the tables of Britain and the pistes of Switzerland,"  he said.

Welcoming the appointment of Mrs Jahangiri, Sir Norman commended her efforts to promote tripe through the creation of a number of YouTube videos.  "Adventures in Tripe shows that tripe doesn't have to be difficult to prepare.  I hope those who watch Holly's videos are encouraged to give tripe a try," he said.  

Sir Norman thanked Mr Geoff Gander, Regional Director for Canada, who had completed his term as a board member and was now retiring.  "He was a huge asset to us as we sought to spread the word about tripe in the former dominions," Sir Norman said.

Corbyn victory "a disaster" says TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle has hailed the recent election of Jeremy Corbyn as leader of the Labour Party as "potentially disastrous for tripe".

Speaking from his Lytham home this afternoon, Sir Norman said that Mr Corbyn - a noted vegetarian who does not drink alcohol  - "comes from the other side of the tracks" and said his threat to end austerity could well sound the death-knell for the UK tripe industry.

In a wide-ranging interview with Lancashire Radio which is expected to be broadcast tomorrow, Sir Norman said that the TMB had until 2020 to make the most of grinding austerity by persuading the British public that tripe was a cheap and nutritious foodstuff.  "Without austerity, tripe is nothing," he said.

Sales of tripe have been declining at a significantly lower pace over the last five years, as more and more people have seen their budgets squeezed, but Sir Norman said this trend could easily be thrown into reverse. "The last thing we need is someone like Jeremy Corbyn telling folk that they don't have to eat tripe," he said. 

8 September 2015

August tripe sales hit by wet weather

Sales of tripe in August 2015 were lower than anticipated - due in part to a wetter-than-average month which saw 22 per cent more rain than usual.

Sir Norman Wrassle
Tripe Marketing Board chairman Sir Norman Wrassle admitted that the figures were "disappointing for tripe," a dish which is often served with salad in warmer, Summer months. Year-on-year sales were down by 0.00015gm per person,  although Sir Norman pointed out that this fall was lower than in any previous 12 month period since 1954.

"September is traditionally a good month for tripe, so we hope we can recover to ensure buoyant Quarter 3 figures," he said.

Sir Norman described the decision by the BBC to drop the Met Office as its main weather information provider as "encouraging".  "We need an optimistic forecaster who can predict decent weather, allowing tripe retailers to properly plan demand for tripe that doesn't lead to them holding unwanted stocks.  This has to be good news for tripe," he said.

Tripe Club formally launched

Tripe Marketing Board chairman has hailed 7 September 2015 as "an historic day for tripe" after yesterday saw the formal launch of Tripe Club, the official membership organisation for lovers of tripe.

Tripe Club Membership Pack
The Club, which was launched at a glittering ceremony at the Theatre Royal, Drury Lane last night, has already enrolled its first members.  Sir Norman, who was unable to attend the ceremony himself, said he had high hopes that the Club would help tripe become a force to be reckoned with in the world of meat-based marketing.

"The original Tripe Club closed its doors in 1972.  The fact that we have been able to re-launch it is testimony to the huge interest we are beginning to see in tripe," he said.

Membership of the Club costs £9.99 and includes a copy of A Brief History of Tripe, a membership certificate, a limited-edition fridge magnet, a signed photograph of Sir Norman Wrassle and  a stylish TMB pen, together with vouchers worth £10 for tripe savings.

Full details and an application form can be found here.