26 April 2013

FSA Finds Booths A Tough Nut To Crack

The Food Standards Agency has this week issued an allergy alert saying the presence of peanuts was not declared on Booths' supermarket own brand packets of monkey nuts, forcing the Lancashire chain to remove 300 packets of 350g Whole Hearted Roasted Monkey Nuts from its shelves.
 
The responsibility of producers to properly label their products was underlined last year, when the Tripe Marketing Board entered the world of publishing.  After industry-wide consultation, it was decided to post a warning on the cover of Forgotten Lancashire and Parts of Cheshire and the Wirral that the book may contain traces of tripe.

This was a purely precautionary measure, in case any potential readers disliked the idea of reading about tripe and there have been no reported instances since then of any allergic reaction to the book - or to its successor, The Lost Films of 20th Century Spatchcock.  Although this bears no cover warning, it does have a printed disclaimer on the inside pages.

Sir Norman Wrassle, Chairman of the Tripe Marketing Board, denied there had been any attempt to misguide people into unwittingly reading about tripe. "Of course there is a lot of tripe in our books, as is only to be expected, but we would never stoop so low as to mislead the British people in out attempts to persuade them to try tripe," he said in a statement issued today.

22 April 2013

Prejudice Means Tripe Loses Out

The publication of the Marketing Magazine Rev Awards Digital Brand of the Year 2013 shortlist has once again demonstrated the difficulties faced by organisations such as the Tripe Marketing Board when pitted against the big guns of Topshop, Nike, Burberry and Heineken. 

With a tiny marketing budget and decades-old prejudices against the product, marketing tripe is never going to be easy.  TMB Chief Executive, Mr Timothy Flaxton-Buoys, pointed out that this was the fifth year running that the TMB had failed to make the shortlist and blamed poor brand recognition amongst marketing executives.  "Hopefully our 2013 initiatives will mean we're in with a shout next year.  We can at least take some solace that the Potato Council didn't get shortlisted either," said Mr Flaxton-Buoys.

17 April 2013

And all because the lady loves... tripe!

When the Tripe Marketing Board launched its new line of promotional items last month we little thought we were creating a fashion statement.  But, as the picture here shows, our Tripe: Not Just For Dogs t-shirt is rapidly becoming the 'must have' garment to be seen in - and not just among those working in the tripe industry or living in Lancashire!

Pictured right is Mr Barry Card from somewhere down south with a young admirer, sporting his t-shirt while visiting the Wilton Music Hall in London.  He's currently the leading contender in the Tripe Marketing Board's latest competition to win a copy of Derek J Ripley's The Lost Films of 20th Century Spatchcock.

To enter, all you have to do is e-mail us a photograph of you or a friend wearing one of the TMB's extensive tripe-promoting garments by 31 May 2013*, and the picture taken furthest away from Preston, Lancashire will be awarded the prize.

Our latest Tripe For Vitality campaign features Lucy - Lady Cheryl Wrassle's favourite West Highland White terrier - but other designs are available.


*Employees of the Tripe Marketing Board, relatives of Dr Derek Ripley and people who are very skilled at using Photoshop to create the illusion that a t-shirt is being worn by someone sitting astride the Sydney Harbour Bridge are not eligible to enter.  The TMB may use any photographs submitted in its ongoing campaign to promote tripe to the people of Britain.




16 April 2013

Tripe Tours for Lancashire?

Canny New Yorkers with a taste for tripe can take part in specially organised 'tripe tours' thanks to  enterprising Big Apple tour firm, Turnstile Tours. 

Billed as part of its Immigrant Foodways Tour, the first stop  is Anibal Meat Market - a Puerto Rican-style butcher shop in Brooklyn where this wonderful display of fine honeycomb tripe was snapped.

Here in the UK, tripe lovers aren't so lucky just yet, but that could all change if the Tripe Marketing Board  has its way.

TMB Chairman, Sir Norman Wrassle, said: "Just as with the moon landings, what the US does today, Lancashire does tomorrow so it's only a matter of time before we have our own Tripe Tours.  There are plenty of markets across the county that could put on a dazzling display of tripe to match - and even exceed - Brooklyn's best.  I look forward to the day."

Sir Norman has instructed the TMB Communications Department to undertake a feasibility study on the idea and a report is expected sometime in the summer, although a firm decision may have to wait until the Autumn of 2013.  In the meantime, any British tripe lovers visiting New York will no doubt be clamouring to join the Immigrant Foodways Tour.  If you join it yourself, let us know what you think!

7 April 2013

Crispy Tripe

A major crisp manufacturer has been besieged by tripe lovers up and down the land to make their next crisp creation something that includes tripe.  As a result of a posting on the TMB's Facebook group We Love Tripe! yesterday, at least three people have already voted for sun dried tomato with crispy fried tripe as the Walkers crisps next new flavour.


Chairman of the TMB, Sir Norman Wrassle, said: "If enough people get behind this campaign, I am sure we can persuade the powers that be at Walkers that tripe is a suitable flavour for a crisp."

The last time tripe flavoured crisps were produced was in the 1960s in the north east of England, but they were withdrawn after just two weeks due to poor sales.  Sir Norman is more hopeful of this new flavour idea:  "It's the perfect fusion of Lancashire and the Mediterranean," he said, while encouraging more people to suggest the flavour via the Walkers website before the closing date of 16 April. 

6 April 2013

Spring Tripe Campaign Launch

Tripe lovers are in for a treat this spring with the launch of our new campaign to promote tripe!

Advertising agency Bootle Boggle Peggoty of Preston have come up with a fresh, new design to persuade any remaining doubters that tripe is not just edible, but also delicious.

Before the campaign was approved, a series of focus groups were held and senior partner at BBP, Adam Bootle is excited at the results.

He told Tripe Industry News: "All our responses amongst the target under 85 segment suggested they thought tripe was something only fed to dogs.  The spring 2013 campaign will tackle that misconception head-on."

The Not Just For Dogs t-shirt and other assorted items are available here.

5 April 2013

Iain Duncan Smith Challenged By Tripe Marketing Board

Current pressure on UK Cabinet member Iain Duncan Smith to try surviving on just £53 per week has been a talking point in newspapers, communities and tripe shops up and down the land this week.

Richard Kay, in the Daily Mail (4 April), reports former Liberal Democrat MP Lembit Opik's  view that 'IDS' - as he is affectionately called - would have no trouble living on £53 a week and quotes him as saying: ‘While half the Cabinet wouldn’t get out of bed for less than a salmon canape and a good bottle of champagne, IDS would be happy with tripe and onions and a glass of water.’

Well, we've got a challenge for Mr Duncan Smith, if he's up for it: can he live on tripe and onions and water for a week?  If he supplies the water and onions, we'll supply the tripe.

3 April 2013

Tripe On The Big Screen!


Tripe has a long association with British cinema - particularly in the north west.   Now, a new book by the TMB's resident historian Dr Derek J Ripley puts movie tripe into its proper perspective.   Although the British Tripe Marketing Board only sponsored a small fraction of the films produced by the studios of 20th Century Spatchcock, some of these films proved to be very influential indeed, as this brief promotional video explains:



The Lost Films of 20th Century Spatchcock is now available from good bookshops and online via Amazon.

Special 'K' For Tripe!



The people of Hyde in Greater Manchester certainly know a lot about tripe!  And, to prove it, a new entrance sign for the Hyde Indoor Market incorporates a range of historic images relating to tripe - some culled from the archives of the Tripe Marketing Board.

Local community groups have been involved in a project to create an eye-catching piece of artwork to mark the way in to the indoor market hall from Clarendon Square Shopping Centre and the 3D sculpture spells out Hyde Indoor Market in a collage made up of the different things that can be bought on the market stalls.  This includes buttons and keys to comics and even dog chews - but not actual tripe or other perishable products, where photographs have been used instead.

The new sign will be unveiled on Saturday 6 April and it is hoped the vibrant display will help make the indoor market entrance more visibleand attract more visitors.   According to the manager of the Clarendon Square shopping centre where the market is located, more than 4.1 millions shoppers visit the centre each year.   Jacqui Symons and Richard Dawson from Woodend Artists worked with Hyde Indoor Market tenants to design the artwork.

TMB Chairman, Sir Norman Wrassle, said: "When the media tries (as they so frequently do) to say that interest in tripe is declining, we can point them to the special 'K' at Hyde market as evidence that it is still a popular dish."

Tripe retailer Lyndon Boot has a special place in the hearts of shoppers at Hyde Market.  His open invitation to people to 'Let's Talk Tripe!' and to 'Choose Tripe' has proven to be a big hit with the people of Hyde, ensuring that tripe remains a popular dish in the area.