28 September 2013

Public Appeal To 'Get Behind Tripe'

The Tripe Marketing Board has launched a public appeal to raise much-needed funds for the second stage of its campaign to make 2014 the Year of Tripe.

Sir Norman Wrassle
Speaking from his Lytham home this morning, TMB Chairman Sir Norman Wrassle said: "It's never been more important for tripe lovers to get behind the TMB. We've got some fantastic plans for the coming months, including the formal inauguration of World Tripe Day on 24 October in London and a contest to find the Greatest Lancastrian of 2014."

Sir Norman pointed to some of the TMB's successes in raising tripe's profile in the media over the last few months but warned that the TMB's finances were running low.

"The £50 grant we received from East Lancashire Borough Council to set up our Media Monitoring Unit has now been all but spent.  Unlike some other offal marketing agencies I could mention, we receive no state funding and now rely almost exclusively on revenue generated by our publishing arm, TMB Books and selling tripe-related merchandise.  Sadly, this isn't enough to fund our marketing endeavours."

Sir Norman appealed to tripe lovers to pledge their support via crowdfunder.co.uk, where funders would be rewarded for their support with gifts ranging from a TMB button badge right up to membership of the TMB's board.

"In an era of openness and transparency, it is no longer acceptable for us to appoint people to our board behind closed doors.  People should have the right to buy a place on it, and now they can," he said.

25 September 2013

TMB Condemns Price Freeze Pledge

The Tripe Marketing Board has condemned proposals by the Labour Party to freeze the price of tripe if it is elected to government in 2015.

The "big six" UK tripe suppliers have warned that a freeze could have serious consequences for the industry's profits and could lead to severe tripe shortages.

Labour claims the move will save average households £2 a year, restaurants almost £10 and pet food businesses at least £50,000.  A rise in the popularity of tripe over the past year has seen a number of price increases and Labour says it is responding to public concern.

Speaking at a fringe meeting at Labour's Brighton conference on Tuesday evening, a senior British Tripe executive suggested such a direct price intervention could "threaten tripe security in the UK" and claimed there was a real risk that the UK would be unable to import sufficient quantities of European tripe, claiming the livelihoods of the 60-plus people dependent on the tripe industry could be at significant risk.

A spokeswoman for the tripe industry regulator OffOffal, which Labour plans to replace after 2015, suggested legislation would need to be passed to change pricing arrangements.

TMB chairman Sir Norman Wrassle said he expected the proposals would be raised during questions at tonight's TMB Question Time session in Chester. "The public look to the TMB to protect their interests alongside the profits of the tripe industry.  We'll be challenging these proposals on behalf of tripe lovers and dogs all across the UK," Sir Norman said.


22 September 2013

Media Monitoring Unit To Close

Sir Norman Wrassle
The Tripe Marketing Board has announced the closure of its Media Monitoring Unit, following what TMB chairman Sir Norman Wrassle called "a perfect storm" on Twitter, Facebook and in the press.

The move comes after TMB staff were forced to respond to hundreds of tweets and other references to tripe following tonight's broadcast on ITV of the new series of Downton Abbey, the earlier  appalling performance in the Manchester derby by Ashley Young and the announcement from Sunderland AFC that they had parted company with their head coach, Paulo Di Canio.

Sir Norman, speaking at a hastily-convened press conference in Lytham St Annes tonight, said: "Our Media Monitoring Unit has done sterling work rebutting inappropriate uses of the word tripe over the last few months.  But today has shown we simply haven't got the resources to fight back."

At one point, TMB staff were responding to over 300 references to tripe per hour as TV viewers and football fans took to the internet to vent their spleen on the rubbish they had been watching.  Two interns collapsed from exhaustion and a volunteer who had worked in the Unit since retiring as a tripe dresser walked out.

"I have ordered an immediate review of our media monitoring strategy and will be writing to both ITV and Mr David Moyes to express my disgust that our fine product has once again been maligned by association," Sir Norman said. 

21 September 2013

TMB Issues ‘Cyber-Bullying’ Apology

The Tripe Marketing Board has issued an apology to a London woman who was the victim of cyber- bullying by a member of the TMB twitter team.

The incident occurred just after 7pm yesterday evening during a broadcast of The Archers when the TMB tweeter asked her to refrain from tweeting about the programme.


The timeline went as follows:


6.00 TMB tweeter warns Sir Norman that a colleague is “worse for wear”
6.59 TMB tweeter: The Archers is on in a minute. Great. (Picture of Pinnochio attached)
7.08 Madam. If you don't stop tweeting about The Archers we'll have to unfollow you.


A brief exchange of tweets ensued.


TMB chairman Sir Norman Wrassle said: “I would like to apologise unreservedly. This sort of thing is completely unacceptable. People should be free to tweet whatever they like, even if it is about The Archers.


 “Our tweeter clearly has an aversion to The Archers, which is actually not uncommon, but this is no excuse. He broke our most important rule – never to tweet under the influence of alcohol. Unfortunately, I fell asleep whilst watching Wim Wenders’ The American Friend on DVD and missed the alcohol alert. In future, we will be breathalysing all members of our twitter team before they start tweeting.


“As a goodwill gesture, I will not be sending her some fresh tripe as I understand she is not a lover of our fine product.”

20 September 2013

Artists For Tripe!

The Tripe Marketing Board has issued an invitation to musicians, artists, writers and poets to join with it in celebrating World Tripe Day on 24 October 2013.

Speaking at a meeting of the Horwich Round Table last night, TMB chairman Sir Norman Wrassle appealed for a "groundswell of artistic endeavour" to mark the inauguration of the first ever international celebration of tripe.

Sir Norman Wrassle
Sir Norman said: "There are a lot of talented people out there and we want them to join with us to make the first World Tripe Day an event to remember.  In little over a month, we will be officially launching WTD and we appeal to artistic types wherever they are to come up with the goods."

Sir Norman said the TMB would be offering prizes for the best original painting, photograph, musical composition, prose or poetry that celebrates or is inspired by the wonders of tripe.

Entries should be sent to Emily French via emily (at) tripemarketingboard.co.uk.  All entries will be acknowledged and the best will be published on our website.  The winner in each category will win a CHOOSE TRIPE t-shirt and a certificate of commendation signed by Sir Norman.

"After languishing on the butchers' blocks of the world for far too long, tripe will at last have its day!" Sir Norman said.

19 September 2013

Campaign For Free Tripe

The Tripe Marketing Board has launched a campaign for free tripe for the over 85s.  Speaking at a rally in Preston today, TMB chairman Sir Norman Wrassle told an audience of tripe retailers, representatives of pensioner organisations and the Lancashire press that the time was ripe for subsidised tripe.

Sir Norman said: "The party conference season is now underway. We would like all political parties - whatever their views on tripe - to pledge themselves to provide free tripe for anyone over the age of 85."  He announced that the TMB would shortly be launching an e-petition in a bid to persuade the government to back the move.  Research has shown that most tripe lovers are over 85 so the campaign - if successful - would mean the TMB could concentrate on winning over the hearts, minds and stomachs of a younger generation.

In a separate initiative, Sir Norman announced that the TMB's first book, Forgotten Lancashire and Parts of Cheshire and the Wirral was being made freely available via Kindle for the next few days.  The book - credited by Lancashire Life magazine as being responsible for single-handedly revitalising the Lancashire tripe industry - has received glowing reviews from a wide range of readers -  apart from Mr SG Holt in Radcliffe who said he 'just couldn't get into this at all.'

Sir Norman said: "It's our gift to tripe lovers the world over. Who knows -  if they like it, they might try more of our tripe?"

Readers have only a short time to download the free Kindle version of Forgotten Lancashire, after which time they will have to pay £1.49.

Hacking Incident Was Work Of Lone Prankster

The Tripe Marketing Board has dismissed an apparent attempt by militant vegans to hack its Twitter account last night as a 'harmless prank'.

At around 8pm, the @TripeUK account was modified to read 'Tripe Is Murder' and the link to our website at www.tripemarketingboard.co.uk was altered to a link to www.vegansociety.com.  Our iconic backgound image of a 'Tripe For Stamina' badge was changed to a row of carrots and our avatar was transformed into a smiling, cartoon carrot.

TMB chairman Sir Norman Wrassle said:  "There was genuine concern that our account password details had been compromised by a group of militant vegans, but I am pleased to say that the incident was the work of one man who later admitted it was a simple prank that had gone too far.  I would not like this to cloud our recent bridge-building exercise with vegetarians and vegans." 

Sir Norman praised the quick-witted reaction of interns manning the TMB's Twitter account for dealing with the problem speedily and sensitively.

The TMB broke new ground this week by announcing the appointment of a vegetarian and a vegan to its board - this is understood to be the first time a meat marketing agency has managed to persuade non-meat eaters to act in such a capacity. 

Over 20% of @TripeUK followers on Twitter are vegetarian and the TMB has made concerted efforts to persuade them of the virtues of incorporating tripe in their daily diet.  The strategy follows research earlier this year which suggested it was easier to convert vegetarians to tripe than it was to persuade meat lovers to eat it.





17 September 2013

New Faces At The TMB

The Tripe Marketing Board has confirmed new appointments to its board following an exhaustive recruitment drive involving roadshows, head hunters and stickers on lamp posts all round the north west.

John Murray, Ken Ward, Mel Wilson and Phil Latham join the board at a time when there has been unprecedented interest in tripe.

TMB chairman, Sir Norman Wrassle welcomed the new board members at an informal lunchtime reception held at the TMB offices in Preston.  "These are challenging times for tripe.  We have less than three months to achieve our objective of making 2014 the Year of Tripe so I am pleased to have such a talented pool of people on board with us," he said.

The new appointments are expected to raise a few eyebrows as they include a woman, a vegetarian, a vegan and two people who were born in Yorkshire. Anticipating controversy over the appointments, Sir Norman said: "Tripe isn't just for meat-eaters, men and people from Lancashire. It's a universal foodstuff enjoyed by people all across the UK as well as dogs. We did consider appointing a dog to the board to represent the canine community but we couldn't find one sufficiently house-trained to sit through our meetings."

14 September 2013

How To Buy The Tripe Marketing Board 2014 Diary

The Tripe Marketing Board has issued the following clarification to avoid confusion amongst tripe-lovers keen to obtain a copy of its 2014 Diary:

  • The Diary may be purchased online via Amazon, using the link to the left of this post.
  • It is also available direct from the publisher (TMB Books) at a discount using this link.
  • It can be bought via e-bay either singly or (post free) in quantity.
  • It can be ordered through any good bookshop, or you can ask your butcher for further details.
The Diary makes a great birthday or Christmas gift and 10% of the profits are pledged to the Snowdon Trust, which supports university students with a physical disability.

If you only buy one diary this year, make it this one! 365 dates for just £5.99 - beat that, Tescos, Asda and Morrisons!



World Tripe Day

A date for your diary!
The Tripe Marketing Board has formally declared 24 October 2013 as the inauguration of World Tripe Day.

The announcement marks a personal achievement for TMB chairman Sir Norman Wrassle, who has spent almost two decades lobbying officials from tripe marketing agencies across the world in an attempt to get agreement on a common celebration.

World Tripe Day will be inaugurated at an event in London on 24 October 2013 and it is Sir Norman's declared hope that restaurants and gastropubs across Britain and the world will join together by serving tripe to their customers on that day.

Speaking at a hastily-arranged press conference in Leyland this lunchtime, Sir Norman said: "I am  delighted to announce this news!  I fully realise that tripe is not to everyone's taste, but if we can persuade some influential establishments to get behind World Tripe Day and serve tripe on just one day each year, it's a start."

In many countries - especially Italy - there is a proud tradition of communities getting together and celebrating tripe.

Sir Norman acknowledged that the first year of celebrations in the UK were likely to be muted, but he foresaw a day when people would choose tripe and recognise it for the taste sensation that it is.  "It may take us a while to develop support, but I don't think it will be many years before we see the first tripe street parties on 24 October," he said.


Compulsory 5p Charge For Plastic Bags May Hit Sales

The Tripe Marketing Board has attacked Government plans to charge 5p for plastic carrier bags, amid fears it will strangle at birth the recent increase in sales of tripe.

Deputy Prime Minister Nick Clegg will unveil the plans at the Liberal Democrat party conference this weekend.

Head of product development at the TMB, Mr John Murray, said: "We know from surveys that many potential purchasers are worried about how to package and convey tripe.  Many people have concerns about the smell of tripe and plastic carrier bags can be a useful way to carry our product home and help to reduce the smell quite substantially until it can be stored appropriately."

In a bid to allay concerns, the Tripe Marketing Board has issued a Fact Sheet advising consumers on  how to safely store tripe and minimise any odour problems which will be made available to tripe retailers from next week.



13 September 2013

Bank Must Limit Tripe Price Boom


The Bank of England should use its powers to limit tripe price increases to 5% a year to "take the froth out" of price booms, Tripe Marketing Board chairman Sir Norman Wrassle said yesterday.

Activity in the UK tripe market has picked up in recent months after six decades of inactivity and some observers have warned of a forthcoming price bubble.  Some forecasters are suggesting tripe prices might break through the 5% barrier this year, owing to increasing demand from first-time buyers at a time when the supply of tripe has failed to keep up with demand.


Speaking at a meeting of the Chorley Round Table last night, Sir Norman, said: "In retrospect, launching Lancashire Calamari without improving the supply chain might well have been a mistake.  We must learn from this lesson and ensure that any new product launches are backed by our ability to meet demand.


"The Bank of England now has the ability to take the froth out of future tripe market booms without having to resort to interest rate increases. Capping price growth at, say, 5% is one way of doing this," he said.


Sir Norman pointed to the success of trials of Lancashire Calamari in pubs and restaurants as far apart as Wiltshire and Manchester as evidence that tripe was making a comeback.  He pledged that the TMB would use all the powers at its disposal to keep tripe affordable for decent, hard-working people and their dogs.


"It would be a crying shame if our recent success in promoting tripe were let down by the inability of folk to afford it, forcing them into the hands of doorstep lenders and back-street tripe traders," Sir Norman said.


10 September 2013

TMB Urges People Of Wiltshire Not To Panic

The Tripe Marketing Board is appealing to tripe lovers not to panic following an announcement earlier today that Wiltshire has run out of tripe.

Speaking after an emergency meeting convened to deal with the crisis, TMB chairman Sir Norman Wrassle said:  “This has taken us by complete surprise. We haven’t experienced a tripe shortage since 1953 but we have contingency plans in place to help desperate tripe-lovers.”

How the news broke this afternoon
The announcement was made around 3.00 pm when The Longs Arms Pub and Smokehouse, a major consumer of tripe, reported that Wiltshire’s biggest tripe supplier had run out. This led to panic buying throughout the county with supermarket shelves and tripe stalls cleared of tripe in a matter of minutes.

By 4pm, there wasn’t a sheet of tripe left in Devizes, Malmesbury or Melksham, and by 5pm Swindon was a tripe-free zone too. The last piece of tripe in the county was sold by a butcher in Royal Wooton Bassett at around 5.45pm.

The crisis might easily have made the national news but for swift and robust briefings by members of the TMB's communications team who were able to assure the media that the situation was under control. The TMB's CEO Bryan Atkinson praised his staff for containing the crisis.

The Tripe Marketing Board is arranging for emergency supplies of tripe to be delivered to Wiltshire by a convoy of heavy goods vehicles which will be leaving Wigan at around 11pm but is also appealing for volunteers to help deliver supplies using their own transport.

TMB Confident It Will Meet Challenges Ahead

The Tripe Marketing Board has denied reports in Offal Monthly that a major cost-cutting exercise is underway after an analysis of accounts revealed an alleged 'black hole' in the board's finances.

Huge severance payments to senior managers and rash over-spending on poster campaigns in Bolton, Wigan and Bury were highlighted in an OM editorial which also accused the TMB board of 'sleepwalking to oblivion' and being 'bloated' and 'old fashioned in its approach to marketing tripe'.

TMB CEO Mr Bryan Atkinson
In an unrelated announcement yesterday, TMB chief executive Bryan Atkinson confirmed that his root and branch review of staffing at the TMB was progressing well.  Recent retirements from the board had created what Mr Atkinson called "a huge opportunity" to refresh tripe's appeal to a younger generation. "We are confident that new faces on the board will address the problem," he said.

TMB chairman Sir Norman Wrassle said: "I've already had some top-notch applications and we will shortly be announcing some new faces at the TMB. I am still open to offers, however, and I would encourage anyone with an interest to get in touch.  It's my aim to make 2014 to be the Year of Tripe - it won't be easy -  we need people on board who are up to the challenge."

Interested applicants are invited to view details here.

8 September 2013

Twitter Campaign Wasted Says Chairman

The Tripe Marketing Board has announced a major review of its social media strategy after a new study revealed that more than 20% of its followers on Twitter are vegetarians.

The study, by MSL Market Research Ltd, suggests that most Twitter followers of @TripeUK (the TMB's Twitter identity) are women and that the average age for all followers is just 22. This runs counter to previous polling by the TMB which showed that the average age of tripe consumers was 83.

Although the TMB has spent lavishly on persuading younger customers to 'give tripe a try', industry insiders are sceptical that the Twitter campaign is really working.

TMB chairman, Sir Norman Wrassle, said: "These results throw into question our whole marketing strategy.  Last year, I was persuaded that the TMB should invest significantly in social networking.  We have spent literally hundreds of pounds on our Twitter campaign.  I would be very disappointed indeed if it were proven that this was being wasted on people who would be unlikely to eat tripe even if it could be made palatable."

Carole Sturgess, editor of the monthly magazine Vegetarians Today said she wasn't surprised by the findings. "Vegetarians are, by their nature, gentle folk who embrace a wide range of philosophies and beliefs.  By the same token, we know that a lot of carnivores subscribe to our magazine because they like to leave it on show on their coffee table to demonstrate their broad-mindedness and look at the pictures of falafal." 

Chief executive Bryan Atkinson said: "It's quite possible that these results have been skewed by the fact that many of our followers in the social media are dogs.  Since most canines live on average somewhere between 10 or 12 years, I would like to look further into the MSL study before commenting further."




Get Ready For Christmas With The T-Plan Diet

With Christmas just around the corner - a holiday season that traditionally sees the average person putting on up to 5lbs extra  - the Tripe Marketing Board yesterday re-launched its popular 'T-Plan Diet' in a bid to boost sales of tripe.

The diet was developed after exhaustive testing by Lady Cheryl Wrassle, whose workout videos were a big hit in the north west in the 1980s. It was launched by the TMB's head of product development Mr John Murray in Wigan, during a day of tripe and fun which also saw the TMB's 2014 Diary going on sale to the public for the first time. 
The T-Plan Diet - in the TMB 2014 Diary

Details of the 'T-Plan' Diet are revealed in the Diary, which also contains fascinating articles on tripe and fashion, tripe and sport and dozens of tripe facts and figures. At least 10% of profits from the sale of the diary are pledged to the Snowdon Trust which supports univsersity students with physical disabilities.

Speaking from his home in Lytham, TMB chairman Sir Norman Wrassle, said: "The T-Plan Diet offers a real opportunity to promote tripe and to promote our Diary whilst at the same time offering people the chance to lose pounds. Just by purchasing the Diary, they'll lose almost £6 and there's a chance that if they try one of the tripe recipes but aren't fans of tripe they'll lose some weight, too."

The Tripe Marketing Board’s campaign to promote tripe as a food which promotes health and fitness received a boost yesterday when US fitness model Tamar Licalzi declared her love for tripe.

Sir Norman said: "Ms Licalzi is an excellent role model for people who want to improve their fitness and health and shows what can be achieved by making tripe part of your diet. I will be sending her a Tripe Marketing Board pen as a token of our appreciation."


6 September 2013

Lancashire Calamari Set To Take The World By Storm

The Tripe Marketing Board's decision to promote tripe as Lancashire Calamari is starting to pay off, according to reports from as far afield as Wiltshire, Cheshire and Lancashire.

The move was sanctioned by the TMB earlier this summer in an attempt to boost sales of a product many have dismissed as tasteless, chewy and only fit for dogs.  The TMB has set aside a three-figure budget to persuade chefs to experiment with deep-fried goujons of tripe in a crispy batter - and feedback from the public is encouraging.

In the forefront of the battle to put tripe back on the menu are The Longs Arms in South Wraxall (their crispy fried tripe is pictured left) and the Brewery Tap in Chester, where the chef has long had an affinity for offal and now regularly serves up crispy fried tripe with a range of intriguing sauces.

Food blogger Linzi Barrow recently extolled the virtues of Lancashire Calamari on Lancashire radio and all the signs are that it's a dish whose time has come. 

Tests by the TMB earlier this year suggested that the jaded palates of the British consumer could be tempted to try tripe if it was smothered in batter and given a new name.

TMB chairman, Sir Norman Wrassle, said: "These are exciting times for tripe. Our 2014 Diary has recipes contributed by Baroness Tanni Grey-Thompson and the Rev Richard Coles who have both eaten tripe at various times in their life. Lancashire Calamari is the TMB's exocet missile - we predict it will take the country by storm once the secret is out!"

The Tripe Marketing Board 2014 Diary is available to purchase here and via Amazon.  10% of the profits from the sale of the Diary - which is formally launched at Wigan on 7 September 2013 - are pledged to the Snowdon Trust, a charity supporting students with physical disabilities.




5 September 2013

At Last: Tripe Sales Up!

The Tripe Marketing Board has expressed 'cautious optimism' after new figures reveal a renewed interest in tripe following its 'Summer of Tripe & Sport' campaign.

Sir Norman Wrassle
Speaking at a meeting of the Parbold WI yesterday, TMB chairman Sir Norman Wrassle, said: "The figures for summer tripe consumption have not yet been released, but there are plenty of proxies available that suggest tripe has turned the corner."

Sales figures for the Tripe Marketing Board's 2014 Diary are starting to show through and the TMB's Twitter account recently notched up its 2500th follower.  Sir Norman said: "If someone had told me twenty five years ago that tripe would be quite as popular as it has become, I wouldn't have believed them!  People are finally starting to realise that, though it's still hugely popular in the canine community, it's not just for dogs". 

The TMB will be out in force in Wigan on 7 September and looks forward to meeting tripe lovers from across the north west.  Bryan Atkinson, the TMB's new chief executive, said: "I look forward to welcoming tripe lovers to my home patch. Although the original Tripe Girls can't be there due to infirmity, we've recruited a replacement team which we hope will delight the crowds with their singing.  They'll be easily spotted in their Choose Tripe t-shirts, as will our Men in White with their smart white coats and trilbies."

The TMB's 2014 Diary will be formally launched at Wigan and available for sale at just £5.99, alongside Choose Tripe t-shirts and other promotional gifts. Anyone unable to attend is invited to buy the Diary online, either from Amazon or direct from the publisher, TMB Books at a discount.  It is also available in selected bookshops and can be ordered from all other good ones.

Sir Norman told his audience: "We only have three months to raise as much as possible for our chosen charity, the Snowdon Trust. They're a wonderful bunch of folk and it's a pleasure to be able to offer our support to them.  The Diary makes a fantastic stocking filler with Christmas just around the corner. It will appeal to chefs, cricketers, dedicated followers of fashion and sporting types, as well as WI members and anyone who likes the idea of putting the fun back into tripe."

The TMB this week launched a promotional video for the Diary, which can be viewed here:



 

3 September 2013

Men In White In Wigan

Look out for the Tripe Marketing Board's Men In White at the third annual Diggers' Festival in Wigan on Saturday.

  The Men In White are the shock troops of the Tripe Marketing Board. This  crack team of former male models and butchers regularly take to the streets of unsuspecting Lancashire towns in their distinctive white butcher’s coats and smart white trilbies inviting busy shoppers to take the Tripe Taste Challenge.

They also make unannounced visits to tripe stalls and butchers to check on the quality of their produce and award the prestigious TMB Seal of Approval to those which meet their rigorous standards for the highest quality tripe. 


TMB chairman, Sir Norman Wrassle, said: "We're very much looking forward to being at the Diggers' Festival as Wigan is the spiritual home of our fine product. The Men In White will be kissing dogs, stroking babies and trying to shift as many copies of the 2014 Tripe Marketing Board Diary as is humanly possible. 

"They will also be encouraging people to celebrate World Tripe Day on October 24 and asking them to help make 2014 the Year of Tripe." 

The Diggers' Festival celebrates the life and ideas of Wigan born and bred Gerrard Winstanley & the 17th Century Diggers (True Leveller) Movement. For more information about the festival click here.

1 September 2013

US Tripe To Go It Alone In New Campaign

 Barrie O'Bannon
The president of US Tripe Mr Barrie O'Bannon has expressed regret at the decision of the Tripe Marketing Board not to join his campaign to persuade vegetarians to eat tripe.

Speaking at a meeting of the Louisville Soroptomists, Mr O'Bannon said: "I'm deeply saddened that the English Tripe Marketing Board has chosen not to support our latest campaign. Whilst I respect the views of British tripe lovers, the special relationship that has existed between our two bodies since 1948 is thrown into question by this decision."

US Tripe proposed the campaign after claims that delegates attending the 53rd World Vegetarian Convention had been served goujons of tripe masquerading as quorn fritters during a lunchtime recess, causing outrage
amongst assembly members.  Evidence gathered by US Tripe suggested the move was sanctioned at the highest level of the WVC in an attempt to provoke a backlash against a minority vegetarian group which had called for vegetarian tripe to be made more widely available.

Earlier this week, members of the TMB attended a hastily-convened special board meeting in Preston to debate the proposal.  After the meeting, TMB chairman, Sir Norman Wrassle told reporters from the Lancashire Sentinel: "We are not convinced by the evidence shared with us by US Tripe. From our perspective, the tripe goujon incident is not the open and shut case it seems."

Doris Higginbottom
TMB board members voted 14 - 11 against joining US Tripe's campaign, which involves dropping small parcels of tripe into the homes of prominent vegetarians together with leaflets making the case for peace between vegetarians and tripe lovers.

During the debate, board member Doris Higginbottom had accused US Tripe of over-reacting to the incident. "I wouldn't be surprised if the people behind the goujons are vegans, not vegetarians," she said.  Afterwards, she expressed delight with the vote, telling reporters: "This is a victory for common sense.  If the so-called 'special relationship' with US Tripe is now over, it just means we can concentrate on building support amongst tripe-lovers across the world for World Tripe Day on 24 October."