The Tripe Marketing Board has announced its backing for the UK meat industry's new Laugh Along With Meat initiative, which was launched earlier this week with a series of cabaret performances sponsored by the Pork Council.
TMB chairman Sir Norman Wrassle said: "We are pleased to be participating in this innovative project. Tripe is the perfect comedy foodstuff. Little wonder we came second in last year's British Comedy Food Awards".
Sir Norman will be kicking off tripe's contribution to the campaign when he appears tonight (29 November) at the Hot Water Comedy Club in Liverpool.
"Apparently, tickets are only £3, which is a remarkably small price to pay to Laugh Along With Meat," Sir Norman said.