7 October 2016

End of an Era for Tripe Diary

The Tripe Marketing Board confirmed today that it will not be publishing a TMB Diary for 2017.  The decision was announced by TMB chairman Sir Norman Wrassle during a seminar on The Future For Tripe, held in Nottingham earlier this afternoon.

Sir Norman Wrassle
The decision brings to an end a 70-year history of continuous diary production in the UK tripe industry, which commenced when the British Tripe Council published the first diary in 1946.  Distribution was initially confined to those working in the tripe industry, until a decision was taken in 2014 to make the publication available to the wider tripe-loving public.

Speaking after the seminar, which brought together leading figures in the British meat product processing world, Sir Norman defended the decision to broaden the circulation of the diary as "brave, but misguided".   Although the diary had been initially well-received, with more than 50 people buying it, its publication had coincided almost perfectly with a period when sales of diaries were plummeting.  "Retrospect is a wonderful lady," Sir Norman said, "but hindsight is a cruel mistress".  He blamed the advent of digital technology, the falling value of the pound and the fact that too many people aren't interested in tripe diaries, but said he had no regrets about the initial decision to publish, adding: "Tripe is a resilient foodstuff. We'll probably design an app or something".

Head of TMB Books, Doreen Grey, described it as a sad day for tripe, but said that the TMB was planning to expand its publishing division with further tripe books due out in 2017.  "There are lots of tripe books available for those who want them, and we'll make sure there are more and more in the months and years ahead," she said.

The TMB had invested heavily in multi-media promotion of its diaries, including a video promoting the 2015 edition which received numerous accolades at the St Annes Film Festival, including an award for Best Meat-based Advertising Campaign. "Sadly, even that was not enough," Ms Grey said.


Diary editor Dr Derek J Ripley said he was disappointed at the decision to cease publication, as he had already undertaken weeks of work on the 2017 edition and had hoped to finance the purchase of a new motor home from revenue from its sale.






2 comments:

  1. Sad to see this. I've used a TMB diary everyday for the last 3 years.

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  2. This is devastating news! It's usually around this time of year that I turn my attention to the tripe diary only to find that it isn't being published for this year!

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