12 November 2016

TMB will boycott Daily Mail advertising

The Tripe Marketing Board has confirmed it will not be advertising any of its products in the Daily Mail, following a public campaign calling on big companies to drop adverts from newspapers accused of promoting “hatred, discrimination and demonisation”.

Christmas campaign - simple and to the point
TMB chairman Sir Norman Wrassle announced the ban at the launch of the tripe industry's Christmas 2016 promotional campaign, earlier today.

In response to questions, Sir Norman admitted that the TMB had not in any case planned to advertise in the Daily Mail, as studies by its media monitoring unit had revealed that most readers could not easily distinguish between adverts for tripe and the paper's usual editorial content.

Sir Norman described the 2016 campaign as "simple and to the point", and dismissed suggestions that it was lacklustre because it didn't include images of a cute dog. "We can't do this in case it cuts across our other central marketing theme that tripe isn't just for dogs," he said.

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