22 October 2016

TMB declares amnesty on offal puns to celebrate World Tripe Day

The Tripe Marketing Board has suspended its campaign to eradicate offal puns in social media.  With just two days to go before World Tripe Day, TMB chairman Sir Norman Wrassle said it would be wrong to capitalise on people's sense of fun as the big day approached.

Sir Norman Wrassle
Speaking at a civic reception in Madrid last night, Sir Norman described the TMB's strategy to reduce offal puns  as its most successful yet. "Over £1000 has been raised through donations to our charity partner, the UK Multiple Sclerosis Society.  We are grateful to all those who have donated during the course of the year, but now is the time to relax a little and celebrate tripe for what it is," he said.

Sir Norman's hectic programme of engagements in the run up to 24 October include visits to some of Madrid's largest abattoirs.  He plans to spend World Tripe Day itself by touring offal retailers in the city, prior to the gala dinner to celebrate Madrid's Festival of Tripe.

"I hope everyone has a fantastic time on Monday - I know I will," he said.

17 October 2016

Tripe industry prepares for World Tripe Day 2016

With just one week to go before World Tripe Day, the UK tripe industry is making last-minute preparations for what promises to be the biggest celebration yet of nature's wonder food.

Sir Norman Wrassle
Tripe processors, butchers and supermarkets all over the country are stocking up on tripe in readiness for 24 October and Tripe Club members are dusting off their badges to proudly declare their love of tripe. 

Tripe Marketing Board chairman Sir Norman Wrassle said "This is the one day of the year when no one has to be ashamed to be a tripe lover,  Whether you're in Florence, Caen or Wigan, this is your special day!"

This year is the first time Sir Norman will be celebrating World Tripe Day outside of the UK as he heads a TMB delegation to Madrid's spectacular World of Tripe festival. "Naturally, it's disappointing not to be with friends and family in Lancashire on the great day, but duty calls and I am needed to fly the flag for British tripe in Madrid," he said.

7 October 2016

End of an Era for Tripe Diary

The Tripe Marketing Board confirmed today that it will not be publishing a TMB Diary for 2017.  The decision was announced by TMB chairman Sir Norman Wrassle during a seminar on The Future For Tripe, held in Nottingham earlier this afternoon.

Sir Norman Wrassle
The decision brings to an end a 70-year history of continuous diary production in the UK tripe industry, which commenced when the British Tripe Council published the first diary in 1946.  Distribution was initially confined to those working in the tripe industry, until a decision was taken in 2014 to make the publication available to the wider tripe-loving public.

Speaking after the seminar, which brought together leading figures in the British meat product processing world, Sir Norman defended the decision to broaden the circulation of the diary as "brave, but misguided".   Although the diary had been initially well-received, with more than 50 people buying it, its publication had coincided almost perfectly with a period when sales of diaries were plummeting.  "Retrospect is a wonderful lady," Sir Norman said, "but hindsight is a cruel mistress".  He blamed the advent of digital technology, the falling value of the pound and the fact that too many people aren't interested in tripe diaries, but said he had no regrets about the initial decision to publish, adding: "Tripe is a resilient foodstuff. We'll probably design an app or something".

Head of TMB Books, Doreen Grey, described it as a sad day for tripe, but said that the TMB was planning to expand its publishing division with further tripe books due out in 2017.  "There are lots of tripe books available for those who want them, and we'll make sure there are more and more in the months and years ahead," she said.

The TMB had invested heavily in multi-media promotion of its diaries, including a video promoting the 2015 edition which received numerous accolades at the St Annes Film Festival, including an award for Best Meat-based Advertising Campaign. "Sadly, even that was not enough," Ms Grey said.


Diary editor Dr Derek J Ripley said he was disappointed at the decision to cease publication, as he had already undertaken weeks of work on the 2017 edition and had hoped to finance the purchase of a new motor home from revenue from its sale.