Sales of tripe in the period July - September 2017 were "encouraging," Tripe Marketing Board chairman Sir Norman Wrassle said in an interview with the Bury Examiner published today.
|Sir Norman Wrassle|
He put the per capita decline in sales of just 0.0003 kg in Quarter 3 down to unseasonably warm weather. "The Bank Holiday weekend was a real surprise, as we can normally count on wind and rain," he said.
Sir Norman went on to say "Although sales of tripe continue to fall, I am pleased to say that sales of tripe books have improved. TMB Books will shortly be announcing the publication date for Forgotten Yorkshire and Parts of North Derbyshire and Humberside. We think that if we can entice people to read books, there's a good chance they'll move on to try tripe".
With World Tripe Day just around the corner, the autumn promises to be a bumper time for tripe and Sir Norman said he was confident for the future prospects of the product. "Tripe's been around for centuries. We're not about to throw in the towel now!" he said.