31 December 2012

2012: A Stand-Out Year For Tripe!

When, in the summer of 2012, the Tripe Marketing Board decided to launch itself on the internet, Facebook and on Twitter, there were those within the industry who had their doubts.  Tripe News, the weekly industry trade journal, famously said we were 'flogging a dead cow'.  When we took a further step and moved into publishing, a lot of people laughed.  Well, they're not laughing now.

In the short time of our new strategy to promote tripe, over 20,000 visits have been made to our websites at the Tripe Marketing Board, TMB Industry News, Forgotten Lancashire and The Lost Films.

 
 


On top of that, over 3,000 people have viewed our promotional videos on YouTube and the Tripe Marketing Board has even featured in the national press - the Daily Mail, the Daily Mirror and the Lancashire Evening Telegraph.  Our Greatest Lancastrian poll attracted over 500 votes and was featured in the Lancashire Evening Post.

Of course, it hasn't always been plain sailing.  The Times tried to suggest that the Tripe Marketing Board was merely 'clever marketing' for Derek Ripley's Forgotten Lancashire and Parts of Cheshire and the Wirral - our first publication under the TMB imprint. Meanwhile, Bookseller Monthly claimed Derek Ripley's book was merely a clever attempt to market tripe.

We're proud of our achievements in putting tripe back on the dinner tables and bookshelves of Britain.  Sir Norman Wrassle acknowledged our success in a TMB posting in October.  Sales of tripe doubled in Lancashire as a result of our summer 2012 campaign, and we plan to increase this further in 2013 with the publication of Derek Ripley's The Lost Films of 20th Century Spatchcock - the first appreciation of one of Lancashire's most under-rated movie directors.

2013 looks set to be another bumper year for tripe - thanks for your support in 2012!




18 December 2012

Christmas Number One For TMB!


TMB Books - the publishing arm of the Tripe Marketing Board - is this week celebrating its first publication reaching the coveted No 1 spot in the Amazon Free Kindle Downloads charts (18 December 2012).

Emily French, TMB Books' Communications Officer, said: "This is fantastic news for everyone in the publishing office.  Forgotten Lancashire and Parts of Cheshire and the Wirral is our first book and it's particularly pleasing to have topped this chart in the week leading up to Christmas."      Meanwhile, sales of the print version of the book continue to go well. Tripe Marketing Board Chairman, Sir Norman Wrassle said: "I'll be the first to admit I was sceptical about moving into publishing, but I'm happy to hold my hands up and accept I was wrong.  Thanks to Derek Ripley's book, we're putting tripe firmly back on the map."

Dr Ripley has attracted a lot of attention since his book was published.  He now writes a regular column for Lancashire Life magazine and his most recent offering charts the development of some ancient Lancashire Christmas traditions.

He is hard at work on his next book, due out from TMB Books in early 2013, charting the history of a forgotten north west film studio, Twentieth Century Spatchcock - more details at the Lost Films website.

On hearing that TMB Books has reached the No 1 spot, Sir Norman said: "It's amazing how many people want to read a free book on Amazon Kindle - all I can think is that this must be some sort of protest against Amazon's failure to pay tax in the UK."






New Name For Tripe: An Announcement

The Tripe Marketing Board regrets to announce that it has been forced to suspend its competition to find a new name for tripe following a legal intervention instigated by the UK Association of Tripe Dressers and Finishers in the European courts.

Ms Raymond DĂ©chets, a spokesman for the EU Office of Traditional Cuisine, said: "I can confirm that we have received an application on behalf of the ATDF for Lancashire Tripe to be given Protected Designation of Origin (PDO) status."

TMB Director General, Mr Timothy Flaxton-Buoys, said: "This really moves the goalposts.  All our research shows we need to change tripe's name if we're to make it attractive to the under-85s.  But PDO status for tripe may make that difficult."

In the spirit of Christmas, TMB Chairman Sir Norman Wrassle asked for the competition to stand and instructed his wife, Lady Cheryl Wrassle, to act as judge. He said: "We may not be able to legally change the name, but we'll find a way round it, I am sure."

The winning entry was via Twitter - @Tradski suggested Troffal and that caught Lady Cheryl's eye.  Once we find out how to locate you, Mr or Mrs Tradski, we'll be sending you a copy of Derek Ripley's Forgotten Lancashire to enjoy in time for Christmas.


Enjoy Life.  Enjoy Troffal.


3 December 2012

A New Name For Tripe

As if it wasn’t difficult enough trying to persuade people to eat the stomach lining of a cow, it’s an uphill struggle trying to get them to eat something called tripe. The word has too many negative connotations. It’s like trying to sell a washing powder called Stink or a chocolate bar called Chunder.  Marketing tripe is a tough sell.


So we’ve decided to try to find a new name for tripe. Unlike the Post Office, we want to avoid paying an agency a small fortune to come up with a rubbish name so we thought we’d ask you.

There are lots of examples of brands changing their names.  Marathon became Snickers, Jif became Cif and Opal Fruits became Starburst. And who can forget the stroke of genius which transformed Sunny Delight into Sunny D?

We’re looking for a name which will change the way people think about tripe

A name which reflects the traditional values it embodies yet makes it more attractive to the 21st century consumer.  A name which will convince people that tripe isn’t just for the over 85s. A name which makes tripe sexy. 

The best suggestion will receive a very special prize - a signed copy of Forgotten Lancashire and Parts of Cheshire and the Wirral, a book described by Lancashire Life magazine as 'comedy genius'.

Submit your entry no later than Friday 14 December 2012via our website, a 'comment' below, or Tweet your entry to @TripeUK

The judge's decision is final, and no cash alternative will be available as a prize (although we will substitute 1lb of the finest Lancashire honeycomb tripe at your request).

Early submissions include:

Lancashire Calamari

Golden Honeycomb

Treep 

Yummy Tummy

GUT

Lancashire Linguine

Lambrosia

Troffal

Tasty

Stipe

Garstang Goulash

Awfuloffal (we don't think so!)

Lancashire tartare


Clitheroe Caviar   

Can you do better?  More details here. 

30 November 2012

A Rose By Any Other Name?


Tripe. It's a word that's become synonymous with all things rubbish.  Even a cursory glance at the internet reveals that tripe has got something of a negative image. 

In an era when youngsters turn their noses up at anything that doesn't come out of a packet and when almost every reality TV show is dismissed by the critics as 'a load of old tripe', it's a name which presents a double liability for anyone charged with marketing tripe - as, of course, are we. 


We've done our best to improve the image of tripe, but it's an uphill battle.  That's why we're launching a competition to FIND A NEW NAME FOR TRIPE.

 Sir Norman Wrassle, Chairman of the Tripe Marketing Board, said: 
"Over the last four months we've invested heavily in the social media such as Facebook and Twitter, in a bid to improve the image of our product. 

"In that time, we've had over 9,000 visits to our website and this parallel TMB Industry news blog, and we've had some spectacular results in some areas of the north west.  Yet we seem to be failing to break into our target market of the under 85s.  That's why I've ordered this re-think."


New Director General, Mr Timothy Flaxton-Buoys, said: "After only a week in post I commissioned a study to determine why people don't buy tripe.  Amongst the under 85s, less than 0.2% had ever tried tripe, and many were turned off by the sight of it.  They were unsure how to cook it, and many were put off even considering it by the name.  We need a new name that will pull tripe into the 21st century." 

For a chance to win a signed copy of Derek J Ripley's Forgotten Lancashire and Parts of Cheshire and the Wirral (described by Lancashire Life magazine as the book that revitalised the Lancashire tripe industry) RRP £9.99, submit your entry no later than Friday 14 December 2012.

You can submit your entry via our website, submit a 'comment' below, or Tweet your entry to @TripeUK

The judges decision is final, and no cash alternative will be available as a prize (although we will substitute 1lb of the finest Lancashire honeycomb tripe at your request).

27 November 2012

Greatest Lancastrian Poll: The Results Are In!


After a month of voting, and over 500 responses, the results of TMB Books' online poll to find the Greatest Lancastrian can now be revealed.

The results are published to celebrate Lancashire Day - 27 November 2012 - when Lancastrians all over the world traditionally pour themselves a cup of Lancashire Tea, pull out a copy of Lanky Spoken Here by Dave Dutton and fry up some Real Lancashire black pudding while listening to a track or two from The Lancashire Hotpots.  There'll be time in the afternoon for a Lancashire Eccles Cake, and a good read of Lancashire Life and in the evening, no doubt, a nice dish of tripe and onions and a pint of Thwaites beer, while settling down for a good chuckle with Derek Ripley's book Forgotten Lancashire.

Top of the shop, with 33% of the votes was Lancashire hero Fred Dibnah.  Fred took an early and unassailable lead in the vote, at one point with almost 40% of the votes cast.  His promotion of all things Lancastrian made him a popular choice - he'll be chuckling to learn the news as he drives his heavenly steam engines, no doubt!  Well done, Fred - we salute you!

A surprise second place went to Gerrard Winstanley, the Leveller from Wigan who has made his mark in so many ways down the generations since he died in 1676, shaping the agenda of British socialism ever since.

And in third place, another Wigan lad, George Formby - turned out nice again, George! 

In fourth place, Rochdale's Mike Harding, who has entertained millions with his humorous songs and comedy - you're in fine company, Mike, and technically the greatest living Lancastrian!

TMB Books would like to thank all those who have participated in the poll - commiserations to those candidates who failed to make the top slots!


26 November 2012

An Anthem for Lancashire

Tuesday 27 November 2012 is Lancashire Day, and to celebrate tomorrow's great day, the Tripe Marketing Board has commissioned a new Anthem For Lancashire by acclaimed Bolton songsmith, Woodly Gutteridge.  The song is sung to the tune of the classic 'This Land Is Your Land': 

This land is thy Lancs, this land is my Lancs
From Bury market to the Blackpool Tower
From the Trough of Bowland to the Fylde Coast waters
This Lancs was made for thee and me.

As I went driving that M6 highway
I saw above me that cloudy skyway
I saw below me that Ribble valley
This Lancs was made for thee and me.

I drove and I broke down and I followed a taxi
To the sparkling sands of  Southport and Formby
While all around me a voice was sounding
This Lancs was made for thee and me.

When the sun came shining, thought I was dreaming
In the dark mills spinning and the roll ups rolling
A voice was chanting, As the rain was stopping,
This Lancs was made for thee and me.

This land is your Lancs, this land is my Lancs
From Salford Uni to the Hill of Pendle
From the River Irwell to the Bay of Morecambe
This Lancs  was made for thee and me. 

Dr Derek J Ripley, the TMB's resident historian and author of Forgotten Lancashire, welcomed the new composition as a fitting tribute to the county and congratulated Mr Gutteridge on his fine lyrics.

22 November 2012

New Chief Executive

Sir Norman Wrassle
Sir Norman Wrassle, Chairman of the Tripe Marketing Board, today welcomed the appointment of  Timothy Flaxton-Buoys - currently the chief executive of the Bolton Opera House - as the next chief executive of the TMB.

Mr Flaxton-Buoys, who is recognised for the significant contribution he has made to the arts in the north west, was head-hunted for the role following the resignation of two previous CEOs, who both left after disappointing sales of tripe over the last twelve months.  

Sir Norman scotched rumours that the TMB had made over-generous settlements as part of the redundancy arrangements for outgoing chief executive, Mr Henry Wrassle. 
 
Sir Norman said: "I have no doubt that Mr Flaxton-Buoys is the right man, in the right place, at the right time.  I have long thought that our work has been hampered by lack a lustre performance by some of our senior managers. With this appointment, those days are hopefully gone.  I commend Mr Flaxton-Buoys' integrity, experience and vision and under his expert guidance we can now look forward to making our dreams of a tripe Christmas a firm reality."


Mr Flaxton-Hall is 53.




16 November 2012

TMB YouTube Channel Notches Up 3000 Views

TMB Books - the publishing arm of the Tripe Marketing Board - is today celebrating the 3000th viewer of its YouTube Channel.

Sir Norman Wrassle, Chairman of the TMB, said: "Although we don't know exactly who it was, sometime between the hours of 12 noon and 1pm today, somebody became the 3000th person to view one of the promotional videos uploaded by TMB Books.  We would like to salute that person."



The TMB YouTube Channel has only been operating 4 months, and the viewing figures compare favourably with competitor channels such as that of the Potato Council.  Their most recent offering, 'Mexican Wedges' has garnered just 45 viewers in 5 months, whereas TMB's 'Look Alikes' has notched up a creditable 592 views in less time. 

Sir Norman said: "Even one of our most recent offerings - 'A Brief History of Fridge Magnets' has attracted over 170 viewers.  More people have watched our videos than voted for some of the UK Police and Crime Commissioners in yesterday's elections.  This gives the lie to the view that tripe is a declining speciality, and vindicates entirely the £500 budget we have allocated to the channel." 

The TMB also paid tribute to Dr Derek Ripley, who has acted as the historical consultant for the series of promotional videos. Emily French, TMB Books Communications Officer, said: "What Dr Ripley knows about esoteric aspects of north west history isn't worth knowing, and we have been fortunate to have him aboard."  A surprise hit has been Dr Ripley's work on the Lancashire Games, which this year was rather overshadowed by another sporting event taking place in the capital.

Dr Ripley's recent book Forgotten Lancashire and Parts of Cheshire and the Wirral is available in bookshops across north west England or from Amazon, where it can also be downloaded for Kindle devices.

14 November 2012

October 2012 Tripe Sales

UK tripe sales values were down by 0.2% on a like-for-like basis in the 12 months from October 2011, when they were down 0.5% on the preceding year. On a total basis, sales were up 1.6%, against a 1.5% rise in October  2011.

Sir Norman Wrassle, Chairman of the Tripe Marketing Board, saw grounds for optimism in the figures.  He said:

"This is one of the lowest reductions in tripe sales values for many years, and it's possible we are turning a corner.  Our investment in social media and advertising, together with our Men In White campaign may well have stemmed the tide."

Some media experts have pointed to significant rises in tripe consumption - often as high as 300% - but this is starting from such a low base that growth is negligible. Plans are underway for a pre-Christmas push in the hope that tripe can form part of the family festivities in Britain's households over the holiday period. "We're dreaming of a tripe Christmas!" Sir Norman said.

8 November 2012

I'm Famous MP Suspended

Veteran MP Sir Denis MacFlurrie has been suspended from the Conservative Party after it was revealed that he will participating in the flagship Tripe TV show I’m Famous Put A Wasp In My Mouth. 

In the programme, celebrities stay in three star self-catering accommodation at an unknown location in the depths of the Forest of Bowland without basic necessities such as a personal assistant or valet and are forced to endure challenges such as doing their own washing and ironing, making their own meals and drinking non-vintage champagne. The nearest Waitrose is over 25 miles away.

Sir Dennis follows in the footsteps of previous contestants such as politicians Edwina Korma, George Arafat and Richard M Nixon, TV personality Sir Johnny Savage.and comics Mike and Bernie Chortle. It is rumoured that Sir Denis, who has been MP for the safe seat of Parbold West since 1948, will receive a fee in excess of £100.

7 November 2012

Shock Poll News

Lancastrians were today waking up to the surprise news that Fred Dibnah has taken an early and commanding lead in a poll to determine the Greatest Lancastrian.

With 400 votes already recorded, the result seems to point to a runaway victory for the Bolton-born steeplejack and steam engine enthusiast - although there are almost three weeks before the poll closes.

Dibnah's vote even outstrips the combined vote of Wigan boys George Formby and Gerard Winstanley and popular BBC Radio 2 folk presenter Mike Harding has been pushed into fourth place.



The poll results will be announced on Lancashire Day and organisers TMB Books have put out an appeal to any Lancastrians yet to vote to visit the poll website and exercise their democratic right to choose the person they think has made the greatest contribution to Lancashire.

A spokesman for TMB Books said: "We have had one or two issues with the poll which we believe are down to the Yorkshire company which is organising it for us.  Now that the election in the US is completed, we hope the eyes of the world can shift to the more important matter of determining who deserves this great honour."

6 November 2012

TMB Endorses Romney

The Tripe Marketing Board today endorsed Mitt Romney as its choice in the US Presidential election. TMB chairman Sir Norman Wrassle said: “We believe the interests of the industry would be best served by Mr Romney. He clearly talks our language-tripe.”

2 November 2012

The BBC v Mr Danny Baker: TMB Statement

TMB chairman Sir Norman Wrassle has condemned as "outrageous" the BBC’s decision to release popular radio broadcasters Danny Baker and Mike Harding. Sir Norman said, “The BBC clearly feels threatened by our recent announcement about the launch of Tripe TV. By not renewing the contracts of of Mr Baker and Mr Harding, two of its finest broadcasters, the BBC has increased its output of tripe - which is already substantial - at a stroke. The BBC is clearly intent on challenging Tripe TV as the UK’s premier provider of broadcast tripe even before the channel is launched.

“Well let me say this. We accept the BBC’s challenge. However much tripe you decide to broadcast we will broadcast more. In a race to the bottom, we will win every time. Don't forget, we have much less money than you.

"In fact, I would like to issue the following challenge to the BBC. I will be in London on Monday. I have a meeting in the morning but will be free in the afternoon. Send one of your top executives to meet me on Clapham Common at 2pm and I will take him on. I may be 72 but I used to be an amateur boxer and I am still very handy.”

As a tribute to Mr Baker, the TMB yesterday asked 100 shoppers in Preston city centre the following question. “If you were taking your partner out for a romantic meal, what would you choose from the menu? Would it be white tripe, green tripe or no tripe at all?” One percent of those polled said they would choose white tripe. 99% said they would choose no tripe at all.

1 November 2012

Safe From Sandy

TMB Chairman Sir Norman Wrassle today paid tribute to Brian Yarvin, the Tripe Marketing Board's Operations Director for the Atlantic and Areas West of Lancashire, who battled through the after-affects of Superstorm Sandy to keep in touch with our headquarters in Preston.


Brian is based in New Jersey, which has born the brunt of the storm that recently hit the USA.  He nevertheless managed to post a message to We Love Tripe! - the Facebook group page managed by Emily French, the TMB's Communications Officer - re-assuring us that he was safe.

Writing yesterday, Brian said: "No heat or electric, but I made it to an open coffee shop this morning - we are dirty, but fine. All tripe vendors are closed for the near future though."

Nevertheless, we heard earlier this evening that Brian had managed to locate some tripe and was tucking into a plate of Tibetan cold spicy tripe in Jackson Heights, Queens.

Sir Norman said: "It's people like Brian who make me proud to Chair the Tripe Marketing Board.  He would doubtlessly shrug the honour off, but he's a true hero of tripe.  We hope he and his family stay safe over the next few days."

The TMB is monitoring the position closely, and is considering organising an airlift of tripe supplies should the situation worsen.

31 October 2012

Fred Dibnah Rolls Ahead!

After the first 300 votes in TMB Books' Greatest Lancastrian poll, Fred Dibnah has taken an early lead by securing 30% of votes cast.  

The Bolton-born chimney blaster and steam engine fan who died in 2004 has clearly got quite a following across Lancashire, if our poll result is anything to go by.

Early leader Gerard Winstanley, the Wigan Digger who is acclaimed as one of Britain's first socialists, was pushed into second place as votes started to stack up behind Fred.

Meanwhile, fans of George Formby have been left smarting as the Wigan ukelele player only managed to reach 3rd place.

But it's not over yet!  It's early days and there's almost a month of voting until the results are announced on Lancashire Day (27 November 2012).

So, if you know anyone who hasn't cast their vote yet - give them a nudge!

30 October 2012

Forgotten Lancashire Reaches Number One on Amazon

Forgotten Lancashire and Parts of Cheshire and the Wirral is available free to download for Kindle on Amazon for 24 hours only and has reached number one on the parody chart and number eight on the humour chart.
 
TMB chairman Sir Norman Wrassle said: “We are delighted that so many people have decided to take advantage of this very special offer. In these cash strapped times this represents excellent value for money for customers who cannot afford to purchase the book or who are perhaps too tight to do so.”

29 October 2012

TMB Launches Twitter Enquiry

Tripe Marketing Board chairman Sir Norman Wrassle has called for a thorough investigation into the mysterious disappearance of its Twitter account. Sir Norman said: “We believe this could be an act of sabotage by a group of fundamentalist vegetarians or an act of retaliation by a Yorkshire company who are currently the subject of an investigation into errors which crept into the poll of Greatest Lancastrians. We are launching an immediate enquiry and would like to apologise to our many followers for any inconvenience caused.”

26 October 2012

Apology

TMB Books, the publishing arm of the Tripe Marketing Board, wishes to apologise for a number of errors which have crept into an online poll which it commissioned to celebrate Lancashire Day on 27 November 2012.

The poll is being administered by a Yorkshire-based company and it is not known at this stage whether the errors are accidental or a deliberate act of sabotage.  A thorough investigation is underway. Unfortunately, now that the poll is live it is not possible to amend it.

Among the errors which have been brought to our attention are a number of misspellings including Frank Randle and Morrissey, whilst film director Danny Boyle is listed twice.

Dr Doug Harris, professor of market research at the University of Wiggan said, "The errors are unfortunate but do not affect the validity of the poll."

TMB Books hopes that people will continue to encourage others to respond to the poll, so that it can announce a representative result on Lancashire Day.

25 October 2012

Tripe Campaign ‘A Great Success’!


The Tripe Marketing Board’s 2012 campaign to get tripe back on the butchers’ slabs and bookshops of Britain has been hailed as a huge success by TMB Chairman, Sir Norman Wrassle.

Sir Norman Wrassle
“Since we launched the campaign in August, sales of tripe have undoubtedly gone up, whether it be of the edible or written kind.  Our colleagues across the channel at French Tripe have only managed to garner 3,700 visitors since they set their website up some years ago.  We’ve had 2,800 visits in the last 9 weeks alone!”  said Sir Norman.

This is just the first stage of the TMB’s campaign – designed to ‘reconquer the heartlands’ of tripe in Central, East and West Lancashire.  The Board’s Men In White have been in evidence across the county and helped raise the profile of tripe in markets, butchers’ shops and bookshops.

“I’m told we now have nearly 150 members of the We Love Tripe! group on Facebox, and our Twitting campaign has gathered 37 ‘followers’ since it was launched last week,” Sir Norman said.

Meanwhile, TMB Books have confirmed that Waterstones branches as far afield as Manchester Arndale, Crewe, Liverpool, Oldham, Preston, Warringon, Wigan and Birkenhead all have supplies of the new publication Forgotten Lancashire and Parts of Cheshire and the Wirral.  A sample of tripe from the book can be read here, and it is also available on Amazon.

Dr Derek J Ripley
Sir Norman denied rumours of a rift between TMB Books and the author of Forgotten Lancashire, Dr Derek J Ripley.   Dr Ripley has publicly complained that his book has been classified as ‘Humour’ by the publisher.

“This book was tested on focus groups before it was published.  Nine out of ten people said it was funny, and this is born out by reviews since gathered on Amazon.  We’re happy enough to publish other books Dr Ripley may have up his sleeve,” said Sir Norman.  "We've even published Forgotten Lancashire on Kindle, so people who don't like books can now buy it," he added.

  • To join the TMB’s Facebook Group, visit We Love Tripe!
  • To follow the TMB on Twitter, visit @TripeUK
  • To buy Forgotten Lancashire visit the TMB website ForgottenLancashire.
  • To buy tasty tripe, visit your butcher and demand tripe: accept no substitute!




24 October 2012

Sir Norman Resignation-TMB Statement

The Tripe Marketing Board would like to make it quite clear that Sir Norman Wrassle has not resigned as chairman and respectfully asks all journalists to remove themselves from outside his home.

19 October 2012

TMB To Launch TV Channel

The Tripe Marketing Board today confirmed that it is to launch its own satellite TV channel. Tripe TV will launch before Christmas and will be located between The Cupcake Channel and Naughty Grannies. 

TMB chairman Sir Norman Wrassle said: “We believe there are just not enough cookery programmes on TV. The BBC is doing a great job but we believe there is a market for people who want to watch cookery programmes 24 hours a day 7 days a week."

It is believed Tripe TV will also give extensive coverage to reality TV and science programmes. Highlights of the schedule are likely to be F*** Me It’s Graham Rumsey hosted by the foul mouthed celebrity chef, I’m Famous Put A Wasp In My Mouth and The Only Way Is No Sex, a reality TV programme set in a monastery.

17 October 2012

Men In White Salute Forgotten Lancashire Hero

The Men In White received the customary warm welcome from the people of Wigan today on a whirlwind visit to spread the good news that tripe is making a comeback and to check on sales of Forgotten Lancashire And Parts Of Cheshire And The Wirral. Amongst the retailers who received a visit was Frank Ryding (pictured) who runs a very busy news stand in the market hall where copies of the book have been flying off the shelves. The Men In White are pleased to recommend Mr Chips (and the dining-in section Café Select) on Hallgate where they enjoyed a delicious lunch of steak pie, chips and gravy and a bottle of the finest sparkling mineral water. The pie was home-made and extremely tasty and the chips perfect-probably the best in Wigan. Please note that The Men In White received no payment for this recommendation nor did they receive a free lunch as there is, of course, no such thing as a free lunch. They are, however, open to offers. If you would like to offer them a free lunch please contact us. Terms and conditions apply.

15 October 2012

Heroes Of Tripe

Hats off to the gentlemen of The Offal Club, an elite group of Mancunian gastronomic adventurers who make Hugh Fearnley-Whittingstall look like a vegan. The Offal Club are devotees of nose to tail eating who believe there is no part of an animal that is inedible except teeth, sinew and bones. According to the Manchester Evening News, they “started with liver and kidneys and went onto things like heart, testicles, eyes and brain.” They meet regularly to prepare and consume dishes such as braised pig's head, rolled pig's spleen and pigs liver pate with home-made piccalilli. Gentlemen, we salute you! We’re all for nose to tail eating just as long as the animal is dead. And don’t forget the tripe.


12 October 2012

Men In White Go West



The Men In White paid a whirlwind visit to Preston and the Fylde yesterday visiting local bookshops and tripe retailers. They were delighted with the quality of tripe being sold by both Arthur Strand of Preston Market.(above) and Dawson's of Abingdon Street Market, Blackpool and we are therefore pleased to announce that both have been added to the TMB list of approved tripe retailers. They also took the opportunity to visit local bookshops and are delighted to report that sales of Forgotten Lancashire And Parts Of Cheshire And The Wirral are good. The Men In White send a big thank you to all the bookshops who extended a warm welcome to them.

11 October 2012

TMB Condemns JK Rowling's Attack on Tripe

Tripe Marketing Board chairman Sir Norman Wrassle has condemned author JK Rowling’s statement that tripe is his least favourite food.

Sir Norman said: “Mr Rowling’s statement undoes at a stroke our work rebuilding tripe’s reputation as a food for the 21st century. It is particularly ironic that one of the characters in one of the Harry Porter books is called Magenta Tripe. It seems to me that Mr Rowling has built his reputation on the back of tripe’s good name and rather than acknowledge this has launched a vicious and unwarranted attack which will take many years to put right. I appeal to Mr Rowling to either withdraw this remark immediately or make a substantial donation to the TMB’s marketing budget so that we can begin to repair the damage he has done.”

8 October 2012

Tripe In The Daily Mail

The Daily Mail’s love affair with tripe continues. On 23 August, the Mail Online reported on our efforts to get tripe back on the dinner tables of Britain under the headline Tripe Is Offally Tasty.
 

On Friday, the Mail ran a story that cash-strapped shoppers are turning to cheap cuts to make ends meet. Tripe, in particular, has proved its biggest hit, with sales up 300 per cent. The headline? You Are Offal But I Like You.

We are grateful to the Daily Mail for being in the vanguard of the Great Tripe Revival but we do think they should get some new sub-editors because their headlines are truly offal!!

7 October 2012

TMB Condemns 'Cultural Insensitivity' as DJ is Fined for Cooking Tripe


The Tripe Marketing Board today condemned the cultural insensitivity that has led to top South African DJ T-Bo Touch being fined for cooking tripe in his New York City apartment.

Tripe Marketing Board chairman Sir Norman Wrassle was appalled when his grand-daughter, Kylie, alerted him to the news that renowned South Adfrican disc jockey T-Bo Touch had been fined for exercising his inalienable right as a human being to cook tripe.  Sir Norman immediately offered to pay the fine on behalf of tripe lovers all over the world.  He went on to say:

“We are making a stand on behalf of tripe lovers all over the world.  Tripe is making a comeback—consumption in the UK has risen 300% as a result of our recent marketing efforts.  We stand shoulder to shoulder with anyone persecuted for eating tripe.  If Mr Bo contacts me, we will be happy to pay his fine. The message we are sending out is clear. We believe it is the right of every person, irrespective of race, colour or creed, to cook and consume tripe in the comfort of their own home.”

The Tripe Marketing Board has invested heavily in a campaign to promote tripe.  The Times newspaper called its most recent efforts ‘clever marketing’.  A redesigned TMB website and an aggressive Facebook and Twitter campaign has ensured that people are looking again at a foodstuff that has been marginalised for many years.



4 October 2012

Fit For A King!

In honour of National Poetry Day, Henry Ford has submitted the following poem to the TMB:

T is for texture, a honeycomb treat,
R is for riches, a treasure to eat.
I is for irresistible, you'll want to eat more,
P is for price, well you can, that's for sure.
E is for eating, sup up and tuck in,
Wash down with fine ale, food fit for a king.
Well done, Henry. We always wondered what you got up to after making the cars!

3 October 2012

Survey Reveals Staggering Lack Of Knowledge About Tripe

One in five adults apparently believe that tripe grows on trees. The statistic is the most shocking in a survey that reveals a bewildering level of consumer ignorance about food. A staggering 18 per cent believe tripe grows underground and is mined by illegal immigrants. Twenty per cent think that chips grow in the soil and ten per cent believe that pizza is a vegetable.A quarter of adults admit to being stumped when a child asks them where they come from and a staggering 22 per cent don’t know their own address. A fifth have never heard of the Tripe Marketing Board and five per cent think the Queen is a potato.

The research, which was carried out among 2,000 adults, was commissioned by the TMB to celebrate the launch of a new colour coding system and to get free publicity for tripe. 

Half claim that their tripe isn’t white enough, 28 per cent say it’s too white and 34 per cent struggle to find their way home after work. 

Sir Norman Wrassle, chairman of the Tripe Marketing Board said: 'Our research shows that some British adults need to brush up on their knowledge of tripe.It’s worrying to think that there are people out there who believe tripe is just what they see on television and read in their magazines. There is plenty of information available about tripe so they can read up – I recommend the chapter on tripe in Forgotten Lancashire And Parts Of Cheshire And The Wirralby Dr Derek Ripley.'

Cooking is an issue too - despite being one of the nation’s favourite beverages, one in twenty adults still admit to not knowing how to make a cup of tea.

Sir Norman added: 'Tripe is one of the most versatile foods - it can be used to create so many tasty dishes as well as making a perfect temporary floor covering or emergency waterproof shelter. Our colour coding system has been introduced to make it even easier for you to pick exactly the right shade of tripe for you.”

2 October 2012

Tripe Girls To Reform?


Popular 40s singing trio The Tripe Girls are to reform. It's a "done deal", according to the Wigan Daily Mail, with some or all of the band believed to have signed up for four shows including next year's Beefstock music festival as well as care homes throughout the north west..

The band – Florrie (Blonde Tripe), Mabel B (Spotty Tripe) and Mabel C (Baby Tripe) are all in their eighties or nineties and were thought to have been happily retired since 1962.

They are best remembered as figureheads of the Tripe Power movement, hits such as Tripe Up Your World and A Taste Of Honeycomb, the feature film Tripe World and a range of merchandise including tripe-scented deodorant.

Baby Tripe is 86.

1 October 2012

Can tripe increase libido?

It’s the question which is on everybody’s minds. Can tripe really increase libido? We asked Professor Richard Hawkins of the Sir Norman Wrassle Centre for Genomic Research at the University of Wigan and author of “The Laughing Genome” to put this to the test.

Professor Hawkins selected a pair of twin adolescent mice (Boris and Elton) and placed them in separate cages. He fed both mice a meat-based dish (cat or bird) and added powdered tripe to Boris’s meat dish but none to Elton’s. This was followed by a selection of cheeses (Port Salut, Roquefort and Red Leicester). He then decorated both cages with pictures of female mice. 

After one week he introduced female mice to both cages at a rate of one per hour. Boris mated with every female mouse introduced into his cage and produced a total of ninety-four offspring whilst Elton ignored the female mice and simply cleaned his cage. “Although more work is required, the results of these tests are encouraging,” said Professor Hawkins. “When it comes to DNA, there's not much difference between mice and men.”

29 September 2012

Fifty Shades Of Grey Tripe

We’re often asked if it is normal for tripe to be grey or if it is acceptable to be a lover of grey tripe. In the old days it was not acceptable for tripe to be grey. It had to be sold under the counter and admitting to a penchant for a bit of grey could lead to being ostracized. Nowadays, of course, we live in more enlightened times and being grey is no better or worse than being white or even green for that matter. It is not widely known that there are as many as fifty shades of grey tripe. So if you’re partial to a bit of grey, say it loud you’re a grey tripe lover and you’re proud! 

28 September 2012

Thirty Shades Of White


Tripe comes in three colours- grey, white, and green, the colours of the Tripe Marketing Board’s official banner. The commonest colour is white but this can range from cream to polar white depending on the extent to which it has been bleached. We are happy to eat tripe whatever colour or shade it may be. But some people may have a favourite shade or may have a very good reason for choosing a particular shade. For example, you may be hosting a dinner party for the boss and his wife and want to impress them by serving a tripe-based dish and it’s a matter of great importance that the shade of tripe you have chosen matches your drapes or soft furnishings. So we’ve come up with a handy downloadable colour chart (above) to take the guesswork out of getting exactly the right shade and to make shopping for tripe a stress-free experience! 

26 September 2012

New Advertising Campaign Rolled Out


The Tripe Marketing Board's latest advertising campaign is being rolled out in selected towns and cities across the north west. The campaign emphasises tripe's family values and features a typical cosmopolitan Lancashire family. The message is clear.Tripe isn't just for the over 65s. It's for everyone! 

22 September 2012

Tripe In The News Again!

BBC News at One tripe

They just can't keep tripe off our TV!  And it's not just the endless cookery programmes and reality shows we're talking about! Fresh on the heels of the TMB's attempts to put the spotlight on tripe, the BBC's News at One today featured an interview with Doreen, a resident of a care home near Bristol. 

Asked by disbelieving BBC journalist John Maguire (who really should know better!) whether she was a fan of tripe, Doreen replied 'Oh, yes! Always cooked in milk!'

The tripe featured in a fabricated shop designed to trigger memories in people suffering from dementia.  We have a better suggestion. Why not offer them it for lunch?  It's certainly nutritious, if not always delicious.  And we'll be happy if John (or anyone else) wants to contact us for a sample of tripe by e-mailing emily@tripemarketingboard.co.uk

We salute you, Doreen, for keeping tripe in the headlines! 

21 September 2012

Crosby, Formby & Southport Talk Tripe

Tripe in Southport

A whistle-stop tour of the West Lancashire coastal strip by the TMB's Men In White has helped consolidate tripe as the offal that's making a comeback in the North West. 

While trotters, kidneys and liver continue to decline in popularity, the rise of tripe knows no limits.  Today, the Men In White visited a Polish delicatessen in Crosby and discussed all matters flaki with the proprietor.  After that, it was time to dash to Southport's lovely new food market which is a credit to the town.  There they found two retailers stocking tripe, one of whom agreed to pose for a promotional photo for the TMB.  We salute you, Steve Adams (pictured above, from Holmes-Smith Speciality Foods) and we hope your sales continue to rise as we spread the news about tripe.

While in the three towns, the Men In White also looked in on Broadhurst's Bookshop in Southport, Pritchard's in Crosby and the Old Bookshop in Formby.  All are now stocking copies of Dr Derek J Ripley's seminal local history book Forgotten Lancashire and Parts of Cheshire and the Wirral.  Dr Ripley's book was reviewed in the October issue of Lancashire Life magazine under the heading A Load of Old Tripe?