7 December 2016

"Tripe must not be complacent" says TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle today warned industry executives that it would be a mistake to take the future of the UK tripe industry for granted.

Sir Norman Wrassle
Speaking at a meeting of the British Confederation of Offal Processors in Wakefield, Sir Norman said that the TMB had been working ceaselessly since 2012 to arrest the continued decline in tripe sales and that, while there were signs that the pace of decline had slowed to a record low, it would be wrong for the industry to be complacent.

"Back in 2012, I set out my Five Year Plan for Tripe.  We had high hopes of making 2013, 2014 and then 2015 the Year of Tripe but, sadly, it was not to be," Sir Norman said.  Nevertheless, he felt there was plenty for the industry to be proud of, and he pointed to the dozens of impartial observers who thought that 2016 was already the best for tripe even before the year was out.

"I feel it in my fingers - I feel it in my bones," he said, adding "This year has been our finest since we launched our plan to put tripe back on the butcher's slabs of Britain".

In response to audience questions, Sir Norman hinted that it might be time for a tripe re-brand.  "I have recently been wondering whether it might not be time to 'hang up my apron' and to hand the mantle on to the next generation," he said.  His forthcoming fact-finding tour to the Caribbean offered the perfect opportunity for some soul-searching, and he would be making an announcement on his return, he said. 

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